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businessstandard's picture

Cutting through the noise

Last December, Google released a study that showed 60 per cent of online ad impressions are overlooked by consumers. On an average, a user is served with 1,700 banner ads per month leading to, what analysts have started to refer as banner blindness
sethgodin's picture

The naked corn paradox

Sometimes, the thing that's done to market something makes it worse. And so, the corn at the local supermarket is already husked, because it looks better, sells better but tastes worse. And stereo speakers are designed with extra bass,
richardbranson's picture

Developing a Curious Nature

The Power of Curiosity Have you ever wondered what it would be like to live an adult life from the perspective of a child? Well, it’s actually not too difficult to imagine because all it takes is a little curiosity. Yes, it’s curiosity
richardshapiro's picture

Return Policies – Make it Visible

How many times have you been dissatisfied with a product or it was the wrong size or color but didn’t return it.  From my own experience, I just might not make the time or effort or I forget. Frequently, I’m not sure of what the
sethgodin's picture

Telling the truth with charts

A chart tells a story. Explain what's happening in a way that's understood, in a useful, clear presentation that's true. But too many charts fail at this simple but difficult task. Consider this chart of the frightening decline in
robinsharma's picture

6 Minute Audio Inspiration

Robin Sharma shares an audio recording that will remind you of your highest nature and the poetic possibility you're truly built for.
Johngreathouse's picture

Every Entrepreneur Has A Bob Dylan Moment – What’s Yours?

A version of this article previously appeared in Forbes. Young Al Kooper did not miss his Bob Dylan moment. When Al was invited by Producer...The post Every Entrepreneur Has A Bob Dylan Moment – What’s Yours? appeared first on John
jackcanfield's picture

The #1 reason you can’t get what you want

I have spent my whole life studying, living, and teaching the common principles that successful people follow to achieve their goals and create the life of their dreams. And one thing I’ve noticed is this: Most people fail at achieving true
davecrenshaw's picture

How to Be A More Organized Business Owner

One little known fact about chaos: it’s contagious. It may feel like just one little unopened email here, or one piece of out-of-place paper there, but—before you know it—your entire workspace is infected! Luckily my potent