Vince Lombardi once said, "Winning isn't everything; it's the only thing."
Like most kids growing up, the importance of finishing first or winning was always stressed. As a competitive person, I thought that second place was the same as last. Losing was a source of shame and bitterness. No one wants to be defined as a loser. In short, everyone wants to win.
Brandon Steiner, the owner and founder of the huge sports memorabilia company that bears his name, gave me some good advice recently. He told me that losing isn't the opposite of winning; it's a part of winning.