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venkatmangudi's picture

Infrequent Flyer Rewards

There are only two emotions in a plane: boredom and terror. - Orson Welles. For those of you who travel frequently, this is often the case. I used to be away from home 5 days a week consulting for Oracle in North America and life a really large
hariharan's picture

Can a blog build your brand?

Everyone knows what a blog is. Well, almost. For those who came in late, a blog (short for "Web log") is a website that an individual uses to post content regularly, with content being displayed in chronological order, beginning with the
Sushil Shandilya's picture

Relevance of video presentation in Corporate Communication

"Only if more people knew about my business, I could reach my sales target easily." "How can I get my customers to visit my factory and impress them with the infrastructure and production facilities that would surely make impact
IndianInk's picture

Shuffle your Cards. Get a new break.

“Cards of Change” is a transit portal for people who get the pink slip. It was launched recently by a small team that left TBWA/Chiat/Day in Los Angeles, California. Tom Van Daele, former creative director atTBWA/Chiat/Day, and
hariharan's picture

Making Social Network Portals work

Nothing grabs more attention at any business meet these days than two things. One, the never ending tale of how the plunging economy is devastating business, and two, how does one cut costs. Firms are slowly ( and painfully ) realizing that every
matthewemay's picture

The Zen of Business: 7 Habits of the Highly Creative

Frank Zappa once said: “The most important thing in art is the frame. For paint, literally.  For other arts, figuratively—because, without  this humble appliance, you can’t know  where the art stops and the real
ramanujamsridhar's picture

Photo Opportunity! Are you missing the picture?

The most important and primary tasks in any client-agency relationship is to determine and set objectives. "When the client moans and sighs,   Make his logo twice the size.   If he still should prove refractory
anand_1's picture

Value ,Value-add and Non-Value add in the context of LEAN THINKING

 Value is the starting point in Lean thinking.  It is important to know who defines value , what is value-add and non-value add? Value is defined by the customer .It could be the quality of product, the price that he pays for or the on
ianfaria's picture

Getting the best out of Outsourced training - A guide

“The players everywhere are more knowledgeable and sophisticated. The pace is faster. The stakes are higher. And the playing field is anything but level. The new leaders will welcome change rather than resist it.” Dennis Waitley in his