Business News

• Audit Reforms in India Under Scrutiny – Businessgyan
  India’s audit sector faces criticism over its current regulatory framework. Calls for greater transparency and reform are growing to ensure better corporate accountability and build investor trust.
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Tech News

• U.S. Government Takes on Google in Antitrust Trial – Businessgyan
  The U.S. government is challenging Google in a landmark antitrust trial, accusing the tech giant of maintaining monopoly power in digital markets through anti-competitive practices.
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• Apple’s Trade-in Program for iPhone 16 Gains Attention – Businessgyan
  Apple’s new trade-in program for iPhone 16 aims to incentivize upgrades while supporting eco-friendly practices through device recycling.
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Marketing & Creativity

• How AI is Revolutionizing Creativity – Businessgyan
  Artificial Intelligence is playing a key role in creative fields, from content generation to personalized marketing, sparking discussions about the future of human creativity.
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• Buzz Marketing Insights: Old Spice, Coca-Cola Case Studies – Businessgyan
  Successful campaigns like Old Spice’s humorous rebranding and Coca-Cola’s personalized bottle initiative reveal the impact of buzz marketing in driving consumer engagement.
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