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sethgodin's picture

The toxic antidote to goodwill

Anyone who has done the math will tell you that word of mouth is the most efficient way to gain trust, spread the word and grow. And yet... It only takes a moment to destroy. Only a few sentences, a...       
robertcialdini's picture

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

From: Via: RT @ReferralCandy: .@RobertCialdini knows how to influence people: the past year, the