What Competitors Are Missing About Amazon's New 4-Star Retail Concept

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  By: Jason Goldberg
Via: twitter.com
RT @retailgeek: @RobertCialdini “Social Proof” principal manifested in a physical store https://t.co/hqsyZVw8LY



Amazon 4-Star, Amazon’s latest brick-and-mortar retail concept, opened in New York City's Soho neighborhood last week, behind the premise that the assortment of merchandise available in the store is rated 4 stars or higher, curated by customers, a top seller or is new and trending on Amazon.com. This model is upending competitors’ ideas about assortment, social proof in-store, and new discovery experiences.

The surprise store opening comes on the heels of Amazon expanding its Amazon Go convenience store format to Chicago, and a Bloomberg report that Amazon may plan to open as many as 3,000 Amazon Go stores by 2021.

With Amazon about to hit the accelerator on the convenience-store format, featuring a technologically advanced cashierless checkout experience, it’s easy to w

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