What This 27-Year-Old Learned From Running Startup Competitions in Emerging Markets

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A few years ago, Alisée de Tonnac met Pierre-Alain Masson, and the two discussed building an international network to find the most innovative and investable entrepreneurs in frontier markets. In the globalization era, these kinds of conversations aren’t rare, but De Tonnac and Masson decided to execute.

Shortly after, De Tonnac quit her corporate marketing job at L’Oreal, where, she told Fast Company, she didn’t feel like she was creating value on a day-to-day basis, to become CEO of Seedstars World.

In 2013, the Geneva-based Seedstars World, which runs startup competitions in emerging markets, launched events in 20 cities. The following year, the competition expanded to 36 cities, and in 2015, that number reached 60. Seedstars World finds promising entrepreneurs throu

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