“Speed-for-speed’s-sake is about the most counterproductive* approach imaginable. (*I use counterproductive because it’s impolite to use “stupid”—which is what I really believe.)While we must indeed evolve and experiment rapidly, the process of
Back in 1997, marketing guru Tom Peters wrote in Fast Company, "We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You." At the time, this struck me as liberating.
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