Supermarket psychology: how shops convince you to spend

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Google “how many decisions do we make every day” and the number 35,000 pops up repeatedly. How can that be? No wonder we’re all exhausted. In a 2006 research paper entitled Mindless Eating, Brian Wansink and Jeffery Sobal of Cornell University discovered that people make an average of more than 200 decisions, both thinking and unthinking, about food, every day.

In his 2011 book, Thinking, Fast and Slow, author and psychologist Daniel Kahneman explores the two systems which help us make decisions, solve problems and process the world around us, commonly known as System 1 and System 2. System 1 is fast, sometimes described as thinking without thinking, while System 2 is a more strategic and slower way of thinking. Each have their place in our modern world.

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