“How do you influence people to buy things? How do you educate the public about companies? And how do you match potential customers with a given product or service? Essentially, how do you help companies win in the market?I discovered early on that
A cause for concern is that most of the brands’ differentiations happen only in advertisingWhat makes brands successful? How is it that certain brands have managed to remain strong over the years? While a multiplicity of reasons can be
A minister parked his car in a no-parking zone in a large city and attached the following message to his windshield: "I have circled this block 10 times. I have an appointment to keep. Forgive us our trespasses."When he returned to
Note: this article does not in any way represent the thoughts, opinions, intentions, plans or strategies of my employer, or any other person or entity other than me. For the past year, I’ve been exceptionally consistent about posting content to...
I like to argue that we should be holding our compensation programs – and the money they represent – to a higher standard. Research examining how well company strategy delivers on its potential – and where and why it fails...
J.C. Penney, founder of the retail giant that bears his name, once evaluated one of his young clerks, stating he "wasn't thorough and wouldn't have much of a future in the retail business." The employee? Sam Walton, founder of Wal-Mart.
“In developing AREA, I realized that the process does much more than provide a research and decision-making roadmap, it makes your work work for you. It heightens your awareness of the motivations and incentives of others. It helps you to avoid bias
Have you noticed that the vast majority of job applicant résumés say nothing about the person?They say a lot about professional aspects of the individual. Career experience is carefully outlined with names of companies, positions held and periods
Vince Lombardi once said, "Winning isn't everything; it's the only thing."Like most kids growing up, the importance of finishing first or winning was always stressed. As a competitive person, I thought that second place was the same as last.
Our lives improve only when we take chances—and the first and most difficult risk we can take is to be honest with ourselves - WALTER ANDERSON, Editor of Parade magazine for 20 yearsI want to really dive into the one common trait that all
Businessgyan - The destination for Business Knowledge powered by a community of experts, who share and point to useful and inspiring articles for entrepreneurs and business leaders. Find articles, blogs, videos and links that experts value in the areas of Entrepreneurship, Leadership, Marketing, Human Resource, Technology, Operations and Facilities