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Ron Kaufman's picture

Increase productivity and improve customer experience by eliminating “The 8 Wastes of Service”

“If you always do what you always did, you’ll always get what you always got.”  – Henry Ford “When you start doing what you haven’t done, you’ll get what you haven’t yet gotten.” –
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vnbhattacharya's picture

Is it okay to manipulate people’s preferences?

The extraordinary power of the spoken or written word, to persuade, is undisputed. Leaders routinely rely upon them to convince stakeholders to adopt the preferred direction or option. But rarely do they use the principles of Behavioural Economics