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Do we need branding / marketing for everybody?

Do we need branding / marketing for everybody?Branding professionals encounter this question regularly. Let’s borrow the definition of brand from my last article. “What is a brand? For a common man brand is a name, term, design
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Telstra selects Infosys as a key partner

Infosys Australia announced that it has been chosen by Telstra as a key strategic partner to support its five-year $450 million AUD application development and maintenance contracts. John McInerney, Telstra CIO and GMD Information Technology,
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FUJIFILM India introduces its latest digital camera models in the UP market

- New models to be available in over 25 cities across the state - - Expecting around 15-20% of its national sales from UP region FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is one of the
newswatch's picture Launches Outdoor Advertising with Online Service Developed by Infosys Technologies

Infosys developed a visually enhanced portal that enables companies to discover which billboard sites are available in their local area and also how much it will cost to place the advertisement. Until now only organisations with large budgets could
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Bharti-MTN Deal Largest Indian Cross-Border Corporate Merger

The potential merger of India's largest GSM mobile telecom service provider Bharti Airtel Ltd and South Africa's largest telecom company MTN Group Limited highlights the attractiveness of fast-growing telecoms markets in India and Africa and
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TNT’s Asia Road Network extended into Cambodia

TNT, the leading provider of integrated express services, announced the extension of its successful Asia Road Network (ARN) into Cambodia . Adding more than 1500 kilometres to an existing 6000 kilometres running from Singapore to Thailand to China
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Nucleus Software’s FinnOne™ to Power Bajaj Auto Finance Ltd.

Nucleus Software Exports Limited (NSE: NUCLEUS, BSE: 531209) a leading global provider of integrated software products for banks and financial institutions, announced that its lending software solution FinnOneTM has gone live at Bajaj Auto Finance
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Eveready Gets Bullish on Expansion

 Eveready Industries India has charted out an aggressive growth strategy by entering into new categories in the ‘Power Sources and Lighting' space. This should cater to a significant growth in the coming years.  The company has
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CDC Software Acquires WKD Solutions

CDC Software announced it has signed a binding term sheet to acquire WKD Solutions Ltd., a leading provider of supply chain event management and business activity monitoring (BAM) solutions that helps enterprises improve their supply chain
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InfoPrint Launches its Asia Pacific Printing Innovation Center

InfoPrint Solutions launched its regional Printing Innovation Center based in Shanghai, China. The 10,000 square-foot around facility, representing an initial investment of US$5 million, demonstrates InfoPrint's strong commitment to the