Starbucks finally rolls out mobile app in its fastest-growing market

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From: Mashable By Sohini Mitter
Recommended by: Mashable

Starbucks has finally rolled out its mobile app in India.

Now customers can pay for in-store purchases and earn "Stars" through their My Starbucks Rewards account (the loyalty program), redeem offers, and use the "Store Locator" feature.

With this, the Seattle-headquartered company becomes the first major retailer to enable mobile payments in India — reportedly Starbucks' fastest-growing market globally.

The app comes with the "Scan to Pay" and "Shake to Pay" features that allow customers to scan the bar code linked to a registered Starbucks Card or simply shake their mobile device to activate the pay screen.

Money can be loaded into the Starbucks Card from bank accounts only. Mobile wallet top-ups are disallowed for now. "We're loading only through banks. You think about the shift to a digital wallet... this [Starbucks app] is a digital wallet," Sumitro Ghosh, CEO, Tata Starbucks, tells Mashable.

(Starbucks operates in India via a joint venture with Tata Global Beverages.)

Globally, the Starbucks Rewards program has 13 million active members, a 16 percent increase from last year, Forbes reported. In India, however, the loyalty program which debuted in 2014 has only about 250,000 members, according to India Retailing.

The mobile app is

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