Just three weeks ago, approximately 4,000 people made their way to the San Diego convention center to attend . Marketers from all over the world were there to learn about the latest ways social media can make money for their companies. The goal is to leverage these social channels into a marketing strategy that creates brand awareness, sells more products and services and gets the brand closer to its customer community.
Several years ago the idea was bantered about that customer service was the new marketing. Delivering an amazing customer experience gets customers to come back as well as refer their friends, colleagues and family members. Word-of-mouth marketing is one of the most, if not the most powerful brand strategies, and customer service is the way to get customers talking.
Read Original : Social Customer Care Is The New Marketing