The shortcut crowd

335 reads

There is no market. There are markets. And markets have segments. There are people who enjoy buying expensive wine. There are people who will save up their money to have a big wedding. There are people who pay to have a personal trainer… And within segments, there are careful consumers, traditional consumers, consumers who seek […]

       

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vnbhattacharya's picture

NARCOS and the game beyond the game

A critical aspect of strategic thinking is the ability to determine one's strategy in the game at hand by anticipating games in the future. It is especially important to foresee games that may be spawned by playing the game one is offered now.Such
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sethgodin's picture

Big crew/little crew

Software projects work better with small teams. On the other hand, it makes sense to have multiple teams of workers if you're paving a patch of highly trafficked highway. Three reasons: Coordination Learning Ramp up time As we learned from... 
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johnsullivan's picture

You’ll Soon Need a Digital Labor Specialist and a Workforce Shaper

Not all your employees will be replaced by robots, but it’s highly likely they’ll be working side-by-side with an automated device at some point in their careers. As intelligent automation becomes more common in the workplace, businesses are
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mashable's picture

These extremely good Google Maps features that everyone definitely wanted are finally sort of available

For all of you who've been holding your breath this past month, it's finally time to exhale: On Tuesday, Google rolled out some of the hotly anticipated new Maps features the company announced in May. And by "rolled out," we mean "some people
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johnsullivan's picture

Ready or Not Here Comes Generation Thumb

Talking about millennials in the workforce is so yesterday. Time now to start preparing for Gen Z, or, as Chad Norman calls them, Generation Thumb. This is the generation born after the turn of the century. They’ve never known a...
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harvardbusinessreview's picture

When India Killed Off Cash Overnight

Bhaskar Chakravorti, the dean of global business at The Fletcher School at Tufts University, analyzes the economic impact of India’s unprecedented demonetization move in 2016. With no advance warning, India pulled the two largest banknotes from
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mashable's picture

Hear me out: Adults should listen to lullabies, too

This isYou Won't Regret It, a weekly column featuring recommendations, tips, and unsolicited advice from the Mashable culture team.Ever find yourself feeling unbelievably fucking stressed? Same!Usually, when my brain begins to feel like a storage
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forbes's picture

Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance

Given the growing contribution of marketing investments, assets and strategies to firm value – investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and