The Science of Persuasion: How to Influence Consumer Choice

329 reads

Via: twitter.com
Cialdini has synthesized years of research on social influence into six universal principles .............https://t.co/7qBqZm7pEX



Credit: macgyverhh/Shutterstock

How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors.

"Persuasion is no longer just an art, it's an out-and-out science," said Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, at the 125th Annual Convention of the American Psychological Association. "Indeed, a vast body of scientific evidence now exists on how, when and why people say yes to influence attempts."

Cialdini has synthesized years of research on social influence into six universal principles for understanding attempts to influence

.....

Trending

272
misner's picture

Dude, Where are my Wheels? Why Networking Helps – Even in the “Hood”

I recently visited Los Angeles and drove through an area that I grew up around.  I was regaling my wife with a story about a job I had in a pretty tough neighborhood when I was in college.  At the end of the story she said, “you have to
302
Harvey Mackay's picture

Resourcefulness = “Of Coursefulness”

A firm needed a researcher. Applicants were a scientist, an engineer and an economist. Each was given a stone, a piece of string and a stopwatch and told to determine a certain building’s height. The scientist went to the rooftop, tied the stone to
349
johnsullivan's picture

Sourcing Is the New Recruiting

I have some excellent news for you. Sourcing is the place to be in talent acquisition today! Recruiting as it has traditionally been known is going away. Increasingly companies are adopting recruitment process automation, and that means that there
398
harvardbusinessreview's picture

How to Prepare for a Panel

Make sure to connect with the moderator beforehand.
375
johnsullivan's picture

HR Roundtable: The Value of a Multi-Generational Workforce

In the classic rock anthem My Generation by The Who, lead singer Roger Daltrey screams, “I hope I die before I get old.” He echoed a sentiment of the times, but he never knew that he was also doing what...
406
adamgrant's picture

Why Women Volunteer for Tasks That Don’t Lead to Promotions

Here’s a work scenario many of us know too well: You are in a meeting and your manager brings up a project that needs to be assigned. It’s not particularly challenging work, but it’s time-consuming, unlikely to drive revenue, and probably won’t be
386
johnsullivan's picture

How Personas Change Sourcing Outcomes

It’s really intimidating to walk into a room full of people you don’t know. We’ve all had that moment of panic, scanning the room for any semi-familiar face and praying it’ll work. Just one person. I personally hate that feeling....
506
misner's picture

Body Language When Networking

Body language can be a powerful attractant or deterrent when it comes to building relationships with others. People assess you visually within the first fewminutes of meeting you.  I’ve been asked a lot about body language by the media over the
400
adamgrant's picture

This 4-Day Work Week Experiment Went So Well, the Company is Keeping It

A first-of-its-kind four-day work week experiment in New Zealand has come to an end after two months, but the trial went so well the company actually wants to make the changes permanent.While lots of research has shown the numerous benefits a