What every marketer should worry about most is minimizing obstacles during the buying process--even if all it means is lacing up a pair of shoes. Run through this customer pain-point checklist to see if you're in the clear.
Everybody loves a bargain.
It gives us a sense of accomplishment. Never mind if the resultant gain is marginal, it's like being in an argument - one must have the last word even if it strains the relationship. Curiously, have you noticed
Two recent conversations with senior executives at similar, but different retailers, brought up an interesting discovery. These two companies, in the traditional sari retailing business, are both well known and their brands well received in the
Many domestic and international players have entered the Indian retail market. It is being looked at as an good investment and growth opportunity. Bijou Kurien President and Chief Executive of Lifestyle Division of Reliance Retail, Subhabrata Ghosh
The retail industry in India today took a quantum leap with the launch of HyperCITY, India first true hypermarket in the popular retail corridor at Malad West in Mumbai. Promoted by the K. Raheja Corp. Group, a leader in the
Shopping is a favourite activity with young & old today. But was it always like this & what does the future hold? Find out……
A few years ago, shopping was a necessary activity that was best planned for weekends, and more
With the major upheavals in the market existing big players are managing themselves. But the small and salad brands will anyway carve a niche for themselves.
Just as the world of textiles is moving to a new era of free trade without quota
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