Top stories

90
ramanujamsridhar's picture

Why public relations companies need to be creative

PR persons must learn to think innovatively and provide clients with useful informationThe first word that comes to mind when one thinks of advertising is ‘creativity’. Other phrases or words that might come up are ‘out of the box
107
ramanujamsridhar's picture

How much public relations does a brand need?

Companies need to be smart about their positioning in the way they handle media relationsAs I write this piece, a public relations adage that comes to mind is “Any news coverage is good”.In this column, I am going to focus some of my
35
johnsullivan's picture

HR is the New PR

What’s bad for journalism has been good for public relations. Reporters have always had a tendency to leave the trenches of writing stories and the low salaries associated with that profession for the cushy confines of the PR industry. However
376
businessstandard's picture

Accounting for social media

From: Buisness-standard By Kanika Datta Recommended by: business-standard Social media has transformed political communication — ask Narendra Modi and Donald Trump — but the impact on the business world has been less obvious.
195
johnsullivan's picture

Using PR to Attract Top Talent

In movies, we’ve heard about the concept of “force.” Some films use this idea for protection, as in a force field that repels threats. Then there’s the force that’s like a special positive power, helping the good guys
161
ramanujamsridhar's picture

Brand-building is a two-way street

Clients, too often, don’t like to be advised by PR firms, despite mouthing platitudes that they are partners | Sentavio/Shutterstock It is important for PR companies to lead the relationship rather than merely follow a client’s
346
robertcialdini's picture

Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic

Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its primary target–Justice Anthony Kennedy, who
277
robertcialdini's picture

Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic

From: www.influenceatwork.com Via: twitter.com Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic https://t.co/rfxZQR7QJg #
748
robertcialdini's picture

4 Psychology Tips for Better Marketing

From: www.business2community.com   By: Jennifer Hakim Via: twitter.com 4 Psychology Tips for
1,921
businessstandard's picture

Vanita Kohli-Khandekar: Why PR is winning the battle for news

From: Buisness-standard By Vanita Kohli-Khandekar Recommended by: business-standard In the 1980s the ratio of public relations (PR) professionals to journalists was 1.2:1 in the US, according to a study by Robert McChesney and

Pages