If your answer is No, you are part of the majority. Most firms do not succeed in profitably growing large global customers through key account management (KAM).
A largish Indian IT services company struggled with managing big customers for
One afternoon, a woman noticed two small boys on the front step of a house. They were in their school uniforms carrying their backpacks and she assumed were going home after school. They were on their tip-toes trying to reach the
On a national sports radio program recently, the two talk show hosts were discussing star quarterback Peyton Manning and the enormous impact he is having in his new football home, Denver. They mentioned that Manning had already learned the entire
No business can stay in business without customers. How customers are treated and sadly, mistreated, determines how long the doors stay open. Poor quality service has probably doomed as many businesses as poor quality products.
I have never met anyone who left his or her job, whether fired or voluntarily, who started his or her own business -- and regretted it. What these people always regret is not having done it sooner. This includes people who eventually
If you were given a 180-second opportunity to change your business forever, would you be prepared to do it on a moment's notice? You would if you learn about the elevator speech as defined by Terri Sjodin in her new book,Small Message, Big
Pricing problems are not rare, and among all issues faced by startups, pricing is right on top. Though there is no perfect pricing method, I am sharing 10 pricing strategies for startups below:
1. Cost-led pricing
This is the
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