I see you, checking your smartphone under the table in the middle of the presentation. I've done it, too. In fact, during many presentations, no one in the audience is really paying attention.Blame it on our "culture of distraction" if you like, but
If you were given a 180-second opportunity to change your business forever, would you be prepared to do it on a moment's notice? You would if you learn about the elevator speech as defined by Terri Sjodin in her new book,Small Message, Big
In the eighties, the only personal computer a brand manager probably had was a calculator. And how did it make life easier on a presentation ? It helped him total studio bills on the job.
Today's 50-year-old senior manager is an
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