Whether considering strategies in marketing or how to design an effective learning experience, it’s important to have a strong grasp of how to best connect with – and influence – your audience.
Dr. Robert Cialdini, best-selling author of Influence: The Psychology of Persuasion and more recently, Pre-suasion: A Revolutionary Way to Influence and Persuade, is arguably the most influential person there is when it comes to the topics of influence and persuasion.
Dr. Cialdini is also Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and president and CEO of Influence at Work. Commonly referred to as the “Godfather of influence,” he has spent his entire career researching the science of influence making him an internationally known exper
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