The placebo ratchet

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A placebo that works becomes more powerful. Which makes it more likely to work next time. It's that simple, but it's magic. Placebos work for two reasons: The confidence they create makes it more likely our body will respond, our...

       

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johnsullivan's picture

The Candidates Are in Control: The New Age of Infinite Recruitment Marketing

SourceCon Atlanta delivered great insights into the changing nature of our industry. If you missed it, you should know that one of the underlying themes was “recruitment marketing is coming.” We are living in a time of unprecedented job advertising
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johnsullivan's picture

The Top 18 Articles of 2018 – #2 Sourcing With Style – Creating Memorable Content

In the era of videos, emojis, and gifs, the written word is still a powerful way to share our thoughts, stories or how we learn. We have used stories for generations to pass on knowledge to others. It is still...
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changethis's picture

Why You Don’t Need VC to Build a Billion Dollar Business

“Although the business press is filled with exploits of VC-funded ventures, the reality is that 94 percent of billion-dollar entrepreneurs took off without VC, and only about one in 10,000 entrepreneurs truly benefits from VC. Silicon Valley venture
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harvardbusinessreview's picture

Why “Many-Model Thinkers” Make Better Decisions

Three ways to construct a powerful combination of perspectives.
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businessstandard's picture

Goods transport cross borders

From: Buisness-standard By TNC RajagopalanRecommended by: business-standardLogistics service providers having registration as Authorised Economic Operators may now obtain a TIR-Carnet from the Federation of Indian Chambers of Commerce and
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sethgodin's picture

Go find a ladder

While it might be fun (or appear expedient, or brave, or heroic) to try to scale a cliff with no tools, it turns out that ladders are a more effective way to level up. When it’s time to drive a nail, a hammer is a lot more useful than a rock. Even
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johnsullivan's picture

You Are Destroying Recruiting

This is the sense I get when reading so many articles or LinkedIn posts. Recruiters, especially new ones, are evil. They are lower than car salespeople, worse than the political campaign calls and just a wee bit better than the...
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harvardbusinessreview's picture

Why CRM Projects Fail and How to Make Them More Successful

Use them to improve the sales process, not just evaluate it.
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sethgodin's picture

Denying the heart

If you want to annoy someone with back pain, tell them it might be in their head. And if you want a medical practitioner to feel disrespected, you might trying bring up the placebo effect and how it’s often more effective than ‘real’ medicine.