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Why the traditional ad agency is a dying breed

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.Type the phrase “the ad agency is dead” into Google and you'll get more than 47 million results. In the old
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Inside the failure of Google+, a very expensive attempt to unseat Facebook

Create a social network or risk everything.That was the original pitch for Google's Facebook rival, Google+, a refrain hammered over and over by the social network's chief architect, Vic Gundotra, in meetings with the company's top brass.Gundotra,
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How not to kill your start-up

My PageStarting your own business is pure excitement. You are in command, you dream of changing the market and raking in profits along the way. But soon, reality sets in: a key member of the team wants to move out, cash is drying up and there is no
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From PR Disasters To The Habits Of Positive People: The Most Popular Leadership Stories This Week

This week, we learned some simple ways to fine tune our memories and tips that will forever change the way we use Gmail.Here are the stories you loved in Leadership for the week of July 13.Everyone is familiar with tech hubs like New York's Silicon
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Cleaning startup Homejoy shuts down as some staff join Google

Homejoy, the cleaning service startup that has raised almost $40 million, is shutting down, its CEO announced Friday. The company has reportedly been struggling financially for some time and is facing four lawsuits over its classification of workers
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Google shares jump record $65 billion in value

NEW YORK — Google is already one of the largest companies in the world, and on Friday it made one of the largest stock market moves ever.The Internet giant reported strong second-quarter results on Thursday, sending its stock climbing. Google's
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Google finally ends its long, ugly losing streak

Google's losing streak is over.The Internet giant posted adjusted profits of $6.99 per share for the second quarter, handily beating the consensus estimate among analysts surveyed by Thomson Reuters for earnings of $6.71. That ends its unfortunate
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Authors@Google: Rod Beckstrom

From: Via: I added a video to a @YouTube playlist Authors@Google: Rod BeckstromAuthor Rod Beckstrom, discusses his book "The Starfish
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Why e-commerce firms are shutting down websites

From:   By: Krithika Krishnamurthy Via: Why e-commerce firms are shutting down websites - The Times of
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As We Age, Smartphones Don't Make Us Stupid -- They're Our Saviors

From: Via: As We Age, Smartphones Don't Make Us Stupid -- They're Our Saviors: by @laurenweinsteinThroughout human history, pretty