OLX: From the seller to the buyer

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Following a recent campaign featuring actor Kapil Sharma rooting for the brand with the exhortation Bech de, OLX is back to featuring common people in its new campaign. The message this time: Don't dither over purchase decisions.

This is the first buyer-focused campaign from OLX, an online marketplace for used goods. The campaign has two television commercials (TVCs), Start up nahi, start ab and Friends ke saath life set kar. The first TVC features an young entrepreneurial duo calculating the initial investment required to set up their business. One of them is disheartened thinking that it would be near impossible for them to organise a huge amount that would be needed to put together all the things they need to start the business. However, his friend cheers him up by saying that th

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