Top stories

johnsullivan's picture

The Best KPI for Measuring Native Ads

2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping in effectiveness as inventory climbs, while the number of messages a person can
mashable's picture

11 digital platforms and tips to improve your advertising strategy

From: Mashable By Scott Gerber Recommended by: Mashable Image: Getty Images/Rawpixel LtdAs social media and digital marketing evolve, so should your company's advertising strategies. Don't be afraid to experiment with platforms
businessstandard's picture

Consumers getting increasingly confused by native advertising

From: Buisness-standard Recommended by: business-standard Consumers are finding it increasingly difficult to differentiate between advertising and editorial content as publishers muddy the waters through their choice of wording and
businessstandard's picture

Vanita Kohli-Khandekar: The ethics of native advertising

From: Buisness-standard By Vanita Kohli-Khandekar Recommended by: business-standard Almost every major news website in the world - BuzzFeed, Quartz or Hearst, for instance - gets anywhere between one-third and two-third of its
mashable's picture

Top 11 digital advertising strategies you should use for mobile

From: Mashable By Scott GerberRecommended by: MashableIf automatic ad blocking on iOS can teach you anything as a startup founder, it's that you should never rely on just one strategy to carry any aspect of your business, and advertising is no
businessstandard's picture

Native advertising: Flop or future?

From: Buisness-standard By Sangeeta Tanwar Recommended by: business-standard Advertisers and publishers are not new to ad blocking - it has been in existence since the time of desktop publishing. Over the last couple of years they
johnsullivan's picture

Native Advertising — The Next Big Thing in Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is native advertising. This is a powerful product
avinash_1's picture

Strategic insights A Smarter And Better Way To Think About Native Advertising

From:   By: Thomas Baekdal Via: A Smarter And Better Way To Think About Native Advertising: by @
fastcompany's picture

The Big Problem With Your Content Strategy

Our lives are overflowing with content. Our inboxes are flooded, Our smartphones are constantly pinging."Everything is going content," says content marketing expert Rebecca Lieb, previously an analyst at Altimeter Group, and now VP of content