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The digital measurement genie

From: Buisness-standard By Ambi Parameswaran Recommended by: business-standard I was having lunch with an old friend in a cozy Bengaluru restaurant last month. He was telling me how there was a whole new world out there of
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Success: What Gets Measured Gets Managed

“Don’t we all desire to be winners in our various field of endeavor? Wouldn’t you want to stand tall and get ovation from your friends and loved ones after achieving a feat? Everyone desires to win in life; we all want to be
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Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance

Given the growing contribution of marketing investments, assets and strategies to firm value – investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and
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To fix itself, Twitter wants to measure 'conversational health'

Jack Dorsey is earnestly looking for answers.  In a tweetstorm on Thursday, the Twitter CEO said his company is searching for ways to root out trolling, bullying, hate speech, and political manipulation on the network. And in order to do that,
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The Best KPI for Measuring Native Ads

2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping in effectiveness as inventory climbs, while the number of messages a person can
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Embrace Measurement and Metrics (Part 4 of a 5-part Series on Upping the Ante on Talent Acquisition)

This is the fourth article in a series (part 1; part 2; part 3) on how to redefine recruitment. The author, a veteran recruiting leader within several global consulting firms, contends that the recruitment function has become so
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Look before you leap: The benefits of A/B testing

E-commerce player Lenskart started A/B (split) testing around two years ago for its product pages across devices. In fact, it has even done A/B/C testing at various points in time to try out new ideas. For example, when it was planning to optimise
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Social Physics: How Good Ideas Spread—The Lessons from a New Science

From:   By: Alex Pentland Via: @ashwinpat Social Physics which tries to characterize the physics
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What's Wrong with Job Interviews, and How to Fix Them

From: Via: @troutgirl Not always easy to do, but some favorite techniques are in needed to hire a new salesperson, and one resume