“Don’t we all desire to be winners in our various field of endeavor? Wouldn’t you want to stand tall and get ovation from your friends and loved ones after achieving a feat? Everyone desires to win in life; we all want to be
Given the growing contribution of marketing investments, assets and strategies to firm value – investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and
Jack Dorsey is earnestly looking for answers.
In a tweetstorm on Thursday, the Twitter CEO said his company is searching for ways to root out trolling, bullying, hate speech, and political manipulation on the network. And in order to do that,
2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping in effectiveness as inventory climbs, while the number of messages a person can
This is the fourth article in a series (part 1; part 2; part 3) on how to redefine recruitment. The author, a veteran recruiting leader within several global consulting firms, contends that the recruitment function has become so
E-commerce player Lenskart started A/B (split) testing around two years ago for its product pages across devices. In fact, it has even done A/B/C testing at various points in time to try out new ideas. For example, when it was planning to optimise
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