Top stories

mashable's picture

To fix itself, Twitter wants to measure 'conversational health'

Jack Dorsey is earnestly looking for answers.  In a tweetstorm on Thursday, the Twitter CEO said his company is searching for ways to root out trolling, bullying, hate speech, and political manipulation on the network. And in order to do that,
johnsullivan's picture

The Best KPI for Measuring Native Ads

2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping in effectiveness as inventory climbs, while the number of messages a person can
johnsullivan's picture

Embrace Measurement and Metrics (Part 4 of a 5-part Series on Upping the Ante on Talent Acquisition)

This is the fourth article in a series (part 1; part 2; part 3) on how to redefine recruitment. The author, a veteran recruiting leader within several global consulting firms, contends that the recruitment function has become so
businessstandard's picture

Look before you leap: The benefits of A/B testing

E-commerce player Lenskart started A/B (split) testing around two years ago for its product pages across devices. In fact, it has even done A/B/C testing at various points in time to try out new ideas. For example, when it was planning to optimise
vkhosla's picture

Social Physics: How Good Ideas Spread—The Lessons from a New Science

From:   By: Alex Pentland Via: @ashwinpat Social Physics which tries to characterize the physics
businessgyan's picture

What's Wrong with Job Interviews, and How to Fix Them

From: Via: @troutgirl Not always easy to do, but some favorite techniques are in needed to hire a new salesperson, and one resume
avinash_1's picture

I Wish I'd Known That. [Digital Analytics Edition.]

From:   By: Avinash Kaushik Via: My lessons... I Wish I'd Known That. [Digital Analytics Edition.]
avinash_1's picture

How Fan Loyalty Changed During the World Cup

From:   By: KEVIN QUEALY Via: How Fan Loyalty Changed During the World Cup - H/T @baekdal #
businessgyan's picture

Companies need to up their EQ to keep employees happy

From:   By: ET Bureau Via: My article on awareness (#dharana) and attention (#dhyana) at the workplace