Top stories

11
changethis's picture

Success: What Gets Measured Gets Managed

“Don’t we all desire to be winners in our various field of endeavor? Wouldn’t you want to stand tall and get ovation from your friends and loved ones after achieving a feat? Everyone desires to win in life; we all want to be
204
forbes's picture

Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance

Given the growing contribution of marketing investments, assets and strategies to firm value – investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and
447
mashable's picture

To fix itself, Twitter wants to measure 'conversational health'

Jack Dorsey is earnestly looking for answers.  In a tweetstorm on Thursday, the Twitter CEO said his company is searching for ways to root out trolling, bullying, hate speech, and political manipulation on the network. And in order to do that,
767
johnsullivan's picture

The Best KPI for Measuring Native Ads

2016 is the year that recruitment marketing gets serious about native advertising. Traditional banner, text, and search engine marketing ads are dropping in effectiveness as inventory climbs, while the number of messages a person can
163
johnsullivan's picture

Embrace Measurement and Metrics (Part 4 of a 5-part Series on Upping the Ante on Talent Acquisition)

This is the fourth article in a series (part 1; part 2; part 3) on how to redefine recruitment. The author, a veteran recruiting leader within several global consulting firms, contends that the recruitment function has become so
675
businessstandard's picture

Look before you leap: The benefits of A/B testing

E-commerce player Lenskart started A/B (split) testing around two years ago for its product pages across devices. In fact, it has even done A/B/C testing at various points in time to try out new ideas. For example, when it was planning to optimise
582
vkhosla's picture

Social Physics: How Good Ideas Spread—The Lessons from a New Science

From: www.amazon.com   By: Alex Pentland Via: twitter.com @ashwinpat Social Physics http://t.co/jZpoKXZChK which tries to characterize the physics
706
businessgyan's picture

What's Wrong with Job Interviews, and How to Fix Them

From: www.linkedin.com Via: twitter.com @troutgirl Not always easy to do, but some favorite techniques are in https://t.co/VTA4c1ruWFI needed to hire a new salesperson, and one resume
1,008
avinash_1's picture

I Wish I'd Known That. [Digital Analytics Edition.]

From: www.kaushik.net   By: Avinash Kaushik Via: twitter.com My lessons... I Wish I'd Known That. [Digital Analytics Edition.] http://t.co/

Pages