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V.N. Bhattacharya
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Management Consultant


Independent management consultant on strategy focussed on sustainable and profitable growth of companies. Work encompasses competitive and corporate strategy, growth strateg, sales and marketing strategies.


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11 years 11 months


The three syllables of the familiar tag line Hum Hain Na at once reassures customers and plucks gently at their heartstrings. Can it work in other industries – manufacturing, engineering, technology and services? Can it be a viable strategy for sustainable competitive advantage? But first, what does it mean? It can mean different things
Positioning is not merely about what you say in the media, or how you say it. It is as much about what you do. Srinivasan, Vice President of a large division of one of India’s biggest IT companies, lamented that his account managers don’t convey to customers “what we bring to the table”. “They are unable to
Providing the best is not enough. Companies have to know all those who influence the buying process and all those involved in the business buying situations. ProNet, subsidiary of a large and well-connected business group, was bidding to set up a wide area network for an Indian State. A prestigious project, it was one of the first of its kind
Despite the competition from big producers, small business have to find the ways, means and the many aa-ha experiences if they want to survive.   Yesterday, Mr. Ranganath, a CEO of a small company lamented the state of his business. Industrial gases, he said, had become worse than a commodity business. Small and mid-sized