sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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Member for
7 years 11 months

Recent

Washing your hands helps you avoid getting sick. Putting fattening foods out of your reach helps you stay slim. And the provocations and habits you encounter in the digital world keep you productive (or drive you crazy): Turn off
As a company gets bigger, there's an inevitable split between the people who market what gets made and the people who design what gets made. At some organizations, it's likely that these two people work in different buildings, and
There are two kinds of purchases: Either you are replenishing (you know precisely what you're about to get) or you are exploring. Books and movies are almost always purchased before they are consumed. A bottle of Coke, or a
Are tomatoes a fruit? The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information. If we put someone in the category of, "frequent business traveler," we can apply
If your Chanel bag wears out, don't expect the same response you might find if you have trouble with something from LL Bean or Lands End. Luxury brands have long assumed that if you can afford to buy it,
Of course you will be eagerly and often referring your friends and neighbors to your dentist, insurance broker, lawn mowing guy and that book you just read. Actually, not so much. But I thought you liked it? Well, whether

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