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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on


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Member for
7 years 2 months


Start with the method. Unlike just about everything else we teach, science is not based on human culture or history. If one wants to study literature or geography or the Kings and Queens of England, it begins with knowing all...       
Leadership is a choice. This is apparently controversial, but more than any other element I can track, leadership occurs when someone decides it's important that they lead. The challenge, then, is in making the choice to lead. I'd like to...       
Writing the first draft of a computer program is easy. It's the testing that separates the professional from a mere hack. Test and then, of course, make it better. The same thing is true with: Restaurant recipes Essays Web user...       
Training pays. Sometimes, it's easy to underestimate just how much it pays. Consider an employee who is going to work 2000 hours for you this year. It's not unusual for an organization to spend only 10 or 20 hours training...       
It might be costing you more than you think. Urgent or important?: Your phone has been optimized to highlight the urgent. It buzzes and beeps. It sorts things. It brings everyone else's urgent things right under your nose, reminding you...       
If regrets about yesterday's decisions and actions help you do better work today, then they've served a useful purpose. "I wish I'd taken that job." "I should have been more careful before I shipped that out the door." "I could...