sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

History

Blog
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Member for
7 years 6 months

Recent

Most companies seek to be more profitable. They seek to increase their Key Performance Indicators. More referrals, more satisfaction, more loyalty. They seek to increase their market share, their dividends, their stock price. But ethics? In fact, most companies strive...       
Weasel words damage trust. And weasels are worth avoiding. There are two traps to look out for: Promotional weasel words. Every experienced marketing copywriter knows how to use them. "As much as half off," means, "There is at least one...       
The problem with taking all we can get away with is that we fail to invest in a cushion, in goodwill, in a reserve for when things don't go the way we expect. Short-term thinking pays no attention to the...       
In medical school, an ongoing lesson is that there will be ongoing lessons. You're never done. Surgeons and internists are expected to keep studying for their entire career—in fact, it's required to keep a license valid. Knowledge workers, though, the...       
Every year, we spend more than a trillion dollars worth of time and attention on organized spectator sports. The half-life of a sporting event is incredibly short. Far more people are still talking about the Godfather movie or the Nixon...       
Somehow, at least in our culture, we find relief when others are anxious too. So we spread our anxiety, stoking it in other people, looking for solace in the fear in their eyes. And thanks the the media, to the...       

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