sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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8 years 3 weeks

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In 1900, David Hilbert published a list of 23 problems that he proposed would be the important ones for mathematicians to solve in the upcoming century. That list led to a focused effort that lasted a century, and the vast majority of the problems have been fully or partially solved. Ignoramus et ignorabimus is a foolish statement. [
If you want someone to help, you’ll do better with a spec. It lists just four things: What is the problem to be solved? How are we going to solve it? How can we test that the thing we built matches what we set out to build? How will we know if it’s working? While […]       
I’ve never once had a meeting at 3 am. Not once. My iCal is apparently unaware of this. If I type “3” into the time box on my calendar, it blithely defaults to “am”. A woman left a tip of more than $5,000 at a kebab shop in Switzerland, because she typed her PIN (5650) […]      
While it might be fun (or appear expedient, or brave, or heroic) to try to scale a cliff with no tools, it turns out that ladders are a more effective way to level up. When it’s time to drive a nail, a hammer is a lot more useful than a rock. Even if you have […]       
In just about a week, we open the doors for the sixth session of The Marketing Seminar. If you’ve read This Is Marketing, you have an idea of the content, but you might not be familiar with the extraordinary cohort, the innovative learning approaches and the measurable transformations that happen inside. Some of our alumni […] 
Professionals understand that the project is the whole project, not simply the fun or urgent or interesting part of the work. There are countless productive shortcuts along the way. But not finishing the project isn’t one of them.       

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Marketing doesn't have to suck. It doesn't have to be a miserable experience for consumers, and it certainly doesn't have to be a distasteful, creepy or annoying task for the creator. We don't have to market at people, pin them...       
In just about a week, we open the doors for the sixth session of The Marketing Seminar. If you’ve read This Is Marketing, you have an idea of the content, but you might not be familiar with the extraordinary cohort, the innovative learning approaches and the measurable transformations that happen inside. Some of our alumni […] 
Two dangerous uses of social media: To find out what other people are saying about you behind your back. To follow people you don’t particularly like, just to hope that they’ll mess up all over again. The thing is, people have been talking about you behind your back your entire life. Hearing what they’re saying […] 
It’s pretty easy to tell when you have a plumbing problem. Or when you need a roofer. And if your finances are a mess, you might have an accounting problem. But what are the symptoms that you have a marketing problem? There are people who would benefit from your work who aren’t engaging with you. […]    
If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. If you’re writing copy on your website, taking a selfie for your social media profile or trying to talk your way out of a speeding ticket, […]

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