sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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7 years 9 months

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Everyone hated the traveling salesman. That’s because he came to town, said whatever it took to make the sale, and then left. In 1900, Sears saw a market opportunity. Their catalog had more variety, sure, but what it really offered was a guarantee. Tens of thousands of people even bought a house from the Sears […]   
If you make serial numbers or passwords, don’t use 0 or o or 1 or l. Simply skip them as options. If you want people to remember something, don’t mix letters and numbers together. If you want people to be able to type in a code on a phone, don’t use caps. The best passwords […]       
A never-ending stream of pictures. People who are prettier than you, happier than you, more confident than you. Weddings that are fancier than yours was, with sun-dappled trees, luscious desserts and delighted relatives. Or perhaps it’s the status updates from everyone who is where you aren’t, but wish you were. And the billboards and
Joseph Beuys didn't make pretty art. When I was 12, I saw an exhibit he had at the Guggenheim in NY. As its centerpiece was a 3,000 pound block of lard, wrapped in felt. It was bizarre, it smelled a bit and forty or more years later, I haven't forgotten it. Beuys was transformed by […]       
Is there something you do every day that builds an asset for you? Every single day? Something that creates another bit of intellectual property that belongs to you? Something that makes an asset you own more valuable? Something that you learn? Every single day is a lot of days. It’s easy to look at the […]    
There are 88 keys on a piano. 64 colors in the big box of Crayola. You can’t own a key and you can’t own a color. But once you start combining elements, the possibilities go way up. The opening chord of a Hard Day’s Night is a unique signature. So are the colors in a […]       

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We teach modern marketing. Marketing that doesn't involve spam or tricks or hype. Marketing that sees a world bigger than you currently serve, and a market small enough to actually care about what you make. And marketing that isn't defined...       
Marketing doesn't have to suck. It doesn't have to be a miserable experience for consumers, and it certainly doesn't have to be a distasteful, creepy or annoying task for the creator. We don't have to market at people, pin them...       
Raising too little. And raising too much. The typical go-go small business goes out and raises $200,000 or $400,000 in equity, usually from friends, family and amateur investors. Maybe a bit more or less. This is a danger zone. This is funding for your expenses and your salary and it will rarely pay off for […]      
Road 1: I can learn from you and make things better Road 2: You’re an important customer and I can bring empathy and care to this moment to strengthen our relationship Road 3: I can teach you something and make things better Road 4: Go away Now it begins to make sense. For example, if […]       

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