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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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7 years 3 months

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Give a four-minute presentation and take your time. The alternative is to try to give a six or seven-minute long talk in five minutes. To rush. To get flustered. To go over your time. To act in a way that...       
Choosing to develop character is difficult, because it requires avoiding the shorter, more direct path. It can be slow, expensive and difficult work. And rewarding character is difficult as well, because someone is probably offering you an alternative that's cheaper...       
Is it outside of the canon? The internet, with instant access to all known history and science, was supposed to help us all get in sync, to understand what we knew for sure. But of course, when everyone has a...       
Hints are free. You're welcome to take them and use them to do better work. Often, the real truth is wrapped in a hint, because a direct statement is too difficult, it feels too risky. Unwrapping the hint to find...       
You can't be thoughtful about culture without thinking about media, and you can't think about media without thinking about who's paying for it. Advertisers (mostly) want mass. They'd like the SuperBowl, the home page of Google, the shortest route to...       
There's confusion between tactics and strategy. It's easy to get tied up in semantic knots as you work to figure out the distinction. It's worth it, though, because strategy can save you when tactics fail. If a tactic fails, you...       

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Customer service used to be a great divide. Well-off companies would heavily invest in taking care of customers, others would do the minimum (or a bit less). Of course, back then, organizations couldn't possibly give you all the service you...       
Elections are the only place where marketers try to get fewer people to buy what's being sold. In many elections in the US, fewer than half the population votes. Which means, of course, that in most elections, not only doesn't...       
Here's the original ad for Coca-Cola: French Wine Coca is indorsed (sic) by over 20,000 of the most learned and scientific medical men in the world . . . . . . Americans are the most nervous people in the...       
Delegate it to your customers. Let them give feedback, good and bad, early and often. Delegate it to your managers. Build in close monitoring, training and feedback. Have them walk the floor, co-creating with their teams. Use technology. Monitor digital...       
But most of us don't like to admit it. That's because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get us to buy something we...       
Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market themselves as the dominant force in the relationship. They don't...       

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