sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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7 years 7 months

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You don’t need to read many reviews to realize that the correlation between price and satisfaction isn’t what you might have guessed. It’s super rare for someone to write, “5 stars. The product wasn’t perfect, it wasn’t exactly what I needed, but it was really cheap, so, good job!” In fact, things that are
When I was a kid, my mom would start saying that in mid-July. I think she meant well. Summer is a great time to stand back, to chill out, to spend an entire day or a week producing little or nothing and simply breathe. But she was reminding us that regardless of our internal clock, […]       
It’s ever easier to weave our own reality, to find a bubble and to reinforce what we believe with what we hear. We can invent our own rules, create our own theories, fabricate our own ‘facts’. It turns out, though, that when your reality is based on actual reality, it’s a lot more stable and […]   
When you bring a product or service to the free market, the market decides what it’s worth. If you don’t want to be treated like a commodity (a race to the bottom), there are two paths: Through scarcity: This is worth extra because there’s not a lot of it or we’re the only one who’s […]    
Here’s a simple test: Ask a few people to name a logo they like. With very few exceptions, people will choose a logo that’s associated with a brand they admire. That’s because what makes a good logo is a good brand, not the other way around.       
Your first mistake was getting on the A53 bus, the one that goes crosstown instead of to where you're going. Mistakes like this happen all the time. The big mistake, though, the one that will cost you, is staying on that bus. I know it wasn't easy to get on the bus. I know you […]       

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"I know that this expensive herbal tincture homeopathic remedy is merely an expensive placebo. But I'll take it anyway, because placebos work." A friend used to wear a fur coat in the winter, telling me that it was the only...       
Elections are the only place where marketers try to get fewer people to buy what's being sold. In many elections in the US, fewer than half the population votes. Which means, of course, that in most elections, not only doesn't...       
There's confusion between tactics and strategy. It's easy to get tied up in semantic knots as you work to figure out the distinction. It's worth it, though, because strategy can save you when tactics fail. If a tactic fails, you...       
You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who...       
When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This is...       
On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and...       

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