sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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7 years 9 months

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It’s certainly possible. But it’s unlikely you could learn to ride a bike by watching a lot of videos about it. Or teach a toddler to walk. In fact, it’s unlikely that you could learn to sell, to design useful objects or to solve interesting problems either. You can try to learn without doing. But […]   
We all say that to ourselves. The question is: when do you say it? Do you say it when you're being rejected, failing, stuck, panicked, overwhelmed or alone? Or do you say it when you're engaged, winning, changing things and in the groove? Because the more you rehearse this feeling, the more it's going to […]     
When you see someone walking down the street with new sunglasses on, do you stare at them? Really stare at them, from every angle? If you're fortunate enough to have a selfie with President Obama, with Bono or with Sarah Jones, what do you look at when you look at the picture? Do you focus […]       
Culture is changed by design, and design by culture. There are things that look ‘right’, and others that don’t. We notice the mistyped word, the straight quote, the lousy kerning. But then, the paradigm shifts. An illuminated manuscript and a dime-store novel are both books, but neither would look right to someone accustomed to
We find knowledge (and express it) by dividing the world into grids and segments, and explaining how this organization works. The periodic table is a useful construct. Useful constructs are replicable and they’re predictive. If I tell you the rules needed to organize the elements, you’ll come up with the same table as every other [
In the traditional world, most things are organized so you can find them when you’re looking for them. That’s why you keep your tools in your tool chest and the forks in the silverware drawer. That’s why books are stored in alphabetical order, by author. But in the digital world, finding is easy. Type what […]  

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"I know that this expensive herbal tincture homeopathic remedy is merely an expensive placebo. But I'll take it anyway, because placebos work." A friend used to wear a fur coat in the winter, telling me that it was the only...       
Elections are the only place where marketers try to get fewer people to buy what's being sold. In many elections in the US, fewer than half the population votes. Which means, of course, that in most elections, not only doesn't...       
There's confusion between tactics and strategy. It's easy to get tied up in semantic knots as you work to figure out the distinction. It's worth it, though, because strategy can save you when tactics fail. If a tactic fails, you...       
You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who...       
When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This is...       
On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and...       

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