sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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7 years 6 months

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If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000. If you switch supermarkets because a clerk was snide with you, it removes $50,000 from the store’s ongoing revenue. If a kid has a lousy first grade teacher or is bullied throughout middle school, it might decrease […]   
Totally off topic, a few condiments most people don’t know about that I’m happy to bring to your attention. $5 each will buy you a month’s worth of delight. It’s hard to beat. Here they are with links, but you can find them locally, I hope. Lao Gan Ma Chili Crisps are numbing and spicy […]    
A hundred years ago, Elsa von Freytag-Loringhoven, the original punk artist, and also a Baroness, created a work of art that caused a sensation. Her friend (put that in air quotes, please) Marcel Duchamp came to her rescue when the work was originally rejected by the art show she submitted it to. He got it […]     
Worth a try if you think it might help the way you talk to yourself (which is worse, certainly, than the way anyone else talks to you). Every time you’re sure you’ve blown it, completely blown it, that you’re certain you’re going to get disbarred, fired, demoted—becoming friendless, homeless and futureless—write
There aren’t many fundamental human emotions, and shame is certainly one of them. Shame is usually caused by a collision between our behavior and our culture. Society uses shame to enforce norms and set standards. When you’re alone in the forest, there’s not a lot of shame. Too often, marketers, politicians and others with money
This has always been a viable position in the marketplace. For freelancers of every kind, it remains the best one. The hard part isn't charging a lot. The hard part is delivering more than the person paid for.       

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She's not a myth. Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come? The 10x marketer understands that the job isn't to do marketing the way the person before you...       
My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that
Leadership is a choice. This is apparently controversial, but more than any other element I can track, leadership occurs when someone decides it's important that they lead. The challenge, then, is in making the choice to lead. I'd like to...       
If you frequently run last-minute sales, don't be surprised if your customers stop buying things in advance. You're training them to wait. If you announce things six or seven times, getting louder each time, don't be surprised if your customers...       
Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make...       
Customer service used to be a great divide. Well-off companies would heavily invest in taking care of customers, others would do the minimum (or a bit less). Of course, back then, organizations couldn't possibly give you all the service you...       

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Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make...       
There's confusion between tactics and strategy. It's easy to get tied up in semantic knots as you work to figure out the distinction. It's worth it, though, because strategy can save you when tactics fail. If a tactic fails, you...       
You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who...       
When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This is...       
On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and...