sethgodin

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Seth Godin
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Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. he blogs extensively and we are showcasing some relevant blogs here on www.businessgyan.com

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7 years 4 months

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Software projects work better with small teams. On the other hand, it makes sense to have multiple teams of workers if you're paving a patch of highly trafficked highway. Three reasons: Coordination Learning Ramp up time As we learned from...       
When you put the right idea into the world, people can't unsee it. It changes our narrative. The existence of your product, service or innovation means that everything that compares to it is now treated differently. Once the fax existed,...       
Your ideas and your feedback are worth more than you know. But you might not be heard if you haven't been invited to chime in. And you'll waste everyone's time if you base your advice on your assumptions, instead of...       
{not a typo} In the trucking industry, they usually don't include the extra charges, unforeseen or not. "Accessorials" not included. Which often leads to surprise down the road for those that don't expect them. Tonu is another useful lesson. "Truck...       
Dear seth , Of course I could have sent you a personal letter. A direct 1:1 connection between you and me, thanking you for what you did, or letting you know about my new project, or asking for your attention....       
In the latest episode of my podcast Akimbo, I riff about what it means to be a genius. Hint: You are one. PS more people are subscribing every day. It's short, free and sometimes fascinating. All the cool kids are...       

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She's not a myth. Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come? The 10x marketer understands that the job isn't to do marketing the way the person before you...       
My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that
Leadership is a choice. This is apparently controversial, but more than any other element I can track, leadership occurs when someone decides it's important that they lead. The challenge, then, is in making the choice to lead. I'd like to...       
If you frequently run last-minute sales, don't be surprised if your customers stop buying things in advance. You're training them to wait. If you announce things six or seven times, getting louder each time, don't be surprised if your customers...       
"I know that this expensive herbal tincture homeopathic remedy is merely an expensive placebo. But I'll take it anyway, because placebos work." A friend used to wear a fur coat in the winter, telling me that it was the only...       
Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make...       

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Reactive customer service waits until something is broken. We leave it up to the annoyed customer to go to the trouble of finding us, contacting us, and then, in real time, advocating for themselves until we finally manage to make...       
There's confusion between tactics and strategy. It's easy to get tied up in semantic knots as you work to figure out the distinction. It's worth it, though, because strategy can save you when tactics fail. If a tactic fails, you...       
You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who...       
On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and...       
When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This is...