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Rob Walling
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Rob Walling is a serial micropreneur who recently published his first book, Start Small, Stay Small: A Developer’s Guide to Launching a Startup. He blogs to a sizeable audience of web entrepreneurs at and has been profiled in,, and Investor’s Business Daily.
Rob spends his days managing his portfolio of niche software products and websites, and mentoring developers and designers looking to launch their own single founder ventures. Rob lives in Fresno, CA and can be reached at


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When you hear the term startup accelerator you likely think of YCombinator, TechStars or 500 Startups. Accelerators traditionally cater to “unicorns” – companies that have the potential to be worth at least a billion dollars. This focus has made them successful in launching startups like DropBox, AirBnB, Stripe and Instacart. But
This article is a guest post by Christoph Engelhardt of Today I’m going to show you 3 emails that can change the trajectory of your SaaS business. The emails I’m highlighting here are easy to set up and pack a punch – ideal for early-stage products. You’ll learn how to: increase your signup
It’s been a week and a half since we launched Drip’s biggest feature in 18 months, called Workflows. Had we not committed to a deadline, in public, 2-weeks prior to the ship date (when we published this post and emailed a bazillion people), I believe we’d still be adding finishing touches. It’s
In early 2011 I was looking for my next thing. Long ago I learned that when I’m not learning I’m not happy. And in early 2011, aside from hosting our first successful MicroConf, I wasn’t doing many things that scared me. Which told me I needed a next thing. My book was selling well. I had aRead More →
Between this blog, my podcast, MicroConf and the Micropreneur Academy, I’ve had the privilege of watching hundreds of entrepreneurs launch products over the past decade (even into the thousands, depending on how you count). After a while, I started to notice a pattern emerging among the pool of bootstrappers who were
When I was writing the copy for the home page of Drip, I ran into a bit of a challenge: the idea of marketing automation is still new to a lot of people, so not everyone is aware of how email marketing (much less marketing automation) can help them. One of the easiest ways I’ve foundRead More →