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Ivan R Misner
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Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York
Times bestselling author. He is the Founder and Chairman of BNI, the world’s largest business networking organization. His newest book, Networking Like a Pro, can be viewed at www.IvanMisner.com. Dr. Misner is also the Senior Partner of the Referral Institute, an international referral training company.


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8 years 5 months


Many economic gurus are speaking the "R" word. . . recession.  According to them, various economic indicators seem to show that a recession is on its way, if not here already.  It's been years since our last recession.  For the most part, the economy has been strong and business has been good for many years. 
Central to the referral-marketing process for any entrepreneur is teaching people how to send you referrals.  To do so, people must know exactly what you do - what product or service you provide or make, how and under what conditions you provide it, how well you do it, and in what ways you are better at what you do than your competitors
This summer, our family took a multi-day, small-ship tour of the Great Barrier Reef near Australia.  The first night we noticed that the anchor being used to secure our small ship in the middle of the Coral Sea was quite small compared to the size of the ship.  The second night we were anchored off Hope Island, very strong winds came
The article below is based on material from Dr. Misner's recently released New York Times best selling book, Truth or Delusion, Busting Networking's Biggest Myths.   Truth or Delusion... If you're getting all the referrals you need, you don't need to sell?     Delusion. Anybody who's
Networking groups pay off handsomely in terms of referral business, so make the most of every single meeting and avoid wasting time-especially in the following ten ways.   Word-of-mouth marketing is a sure-fire way to generate new business.  A single referral can bring in a chain reaction of business, as one satisfied customer
Recently, someone I barely knew contacted me and asked if I would promote his business service within my networking organization.  I considered this person a business associate, but definitely not someone I knew very well.  That request made me think about how many people assume that if they have met you, they can ask for something that