mashable

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Mashable
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Digital media

Introduction: 

Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

Mashable was created by Pete Cashmore from his home in Aberdeen, Scotland, in July 2005. Time noted Mashable as one of the 25 best blogs in 2009, and it has been described as a "one stop shop" for social media. As of November 2015, it has over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.

In December 2017, Ziff Davis bought Mashable for $50 million, which several publications referred to as a "fire sale" price down from its peak valuation of $250 million. Mashable was not meeting its advertising targets, and was losing money, with $4.2 million losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, although Ziff Davis insisted on keeping top management. Because of the drop in value, stock options issued to employees during Mashable's successful times were worthless.

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Everyone in the U.S. has, at one point, taken a deep look at the gelatinous orange slice of "American cheese" and wondered: what exactly about this is "American"?The Tillamook brand, a farmer-owned dairy co-operative, is poking fun at the well-known grocery staple by launching an advertising and social media campaign to strip the infamous blazing
Taylor Swift, in her infinite mercy, has agreed to do business with Apple Music.Swift announced on Twitter Thursday that she has agreed to make her latest album, 1989, available on Apple Music.The momentous decision comes just days after she publicly shamed Apple for not paying rights holders for songs streamed during a three-month free trial
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.The Apple Watch is blowing up. Analysts predict that around 15 million units will be sold this year. That's a great start.To compare, Android Wear sold 720,000 units in 2014. And while Apple hasn't released
Time to postpone your workout: Canadian retailer Lululemon Athletica has issued a safety notice recalling more than 300,000 drawstrings in their tops in the United States and Canada due to seven reports of face and eye injuries.The athletic gear company reports that the products affected are "Lululemon tops with elastic drawcords that have hard
The Mashable Events Board is a great place to list and find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find anything that's right for you, check out dozens of other events featured in our
I know what you're thinking: This sounds like a terrible idea. In a setting where your goal is to show how capable you are, why would you ever want to downplay your brilliance?Because it can help you navigate challenging situations — and actually preserve your shining reputation. If you're looking to push back against the status quo, build inroads

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