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John Greathouse
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John Greathouse has held a number of senior executive positions with successful startups over a period of more than fifteen years. He has repeatedly been one of the very first businesspeople hired, helping build large businesses from the ground up, with an emphasis on market engagement and scalable customer acquisition.

At Computer Motion, John served as CFO and VP of Business Development. Computer Motion was a pioneer in the surgical robotics industry, went public in 1997 and was subsequently acquired by Intuitive Surgical for $148 million.

At Expertcity, John served as CFO and SVP of Strategic Development, with responsibility for marketing, sales, business development, finance and administration, and services. Expertcity was acquired by Citrix for $236 million to become Citrix Online, which currently generates approximately $400 million in annual recurring revenue.

At CallWave, John served as the SVP of Sales & Business Development and assisted in the company’s 2004 IPO.

John was an active Angel Investor, Advisor and Board Member at: Central Desktop, RightScale, Eucalyptus, Frontier Technology, RedMojo (sold to Novell), RightCart (sold to, Vcel (sold to Fotochatter) and AppFolio.

John Greathouse is a partner at Rincon Venture Partners, a venture capital firm investing in early stage web-based businesses. John has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multi-hundred-million-dollar acquisition. He is also a Co-Founder of RevUpNet, a performance-based online marketing agency.

John is a CPA and holds an M.B.A. from the Wharton School. He is a member of the University of California at Santa Barbara’s Faculty where he teaches several entrepreneurial courses.


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A version of this article previously appeared in the Wall Street Journal. Freemium business models are popular because they allow startups to quickly drive user adoption....The post 5 Simple Tactics To Make Freemium Users Pay appeared first on John
A version of this article previously appeared in Forbes. Despite the fact that I teach entrepreneurship at UC Santa Barbara, I do not believe that...The post You Can’t Teach People To Be Entrepreneurs, But Entrepreneurs Can Be Taught appeared first on John
A version of this article previously appeared in Forbes. Rose Broome, Founder of HandUp is rocking the non-profit world. HandUp allows donors to hyper-focus their...The post This Super Cool B-Corp Is Changing The Nonprofit World appeared first on John
As part of the UC Santa Barbara's Distinguished Lecture Series, Emmy Award winner Seth Epstein and current Founder and CEO ofSocialStay, described seven practical, hands-on techniques entrepreneurs can use to enhance their overall awesomeness. Seth's comments were particularly intriguing, as he attended UCSB but departed school