Johngreathouse

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John Greathouse
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John Greathouse has held a number of senior executive positions with successful startups over a period of more than fifteen years. He has repeatedly been one of the very first businesspeople hired, helping build large businesses from the ground up, with an emphasis on market engagement and scalable customer acquisition.

At Computer Motion, John served as CFO and VP of Business Development. Computer Motion was a pioneer in the surgical robotics industry, went public in 1997 and was subsequently acquired by Intuitive Surgical for $148 million.

At Expertcity, John served as CFO and SVP of Strategic Development, with responsibility for marketing, sales, business development, finance and administration, and services. Expertcity was acquired by Citrix for $236 million to become Citrix Online, which currently generates approximately $400 million in annual recurring revenue.

At CallWave, John served as the SVP of Sales & Business Development and assisted in the company’s 2004 IPO.

John was an active Angel Investor, Advisor and Board Member at: Central Desktop, RightScale, Eucalyptus, Frontier Technology, RedMojo (sold to Novell), RightCart (sold to Buy.com), Vcel (sold to Fotochatter) and AppFolio.

John Greathouse is a partner at Rincon Venture Partners, a venture capital firm investing in early stage web-based businesses. John has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multi-hundred-million-dollar acquisition. He is also a Co-Founder of RevUpNet, a performance-based online marketing agency.

John is a CPA and holds an M.B.A. from the Wharton School. He is a member of the University of California at Santa Barbara’s Faculty where he teaches several entrepreneurial courses.

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A version of this article previously appeared in Forbes. “As much as possible, avoid hiring MBA’s. MBA programs don’t teach people how to create companies … our position is that we hire someone in spite of an MBA, not because of one.” – Elon Musk, Founder Tesla Motors and SpaceX MBA’s are an easy
A version of this article previously appeared in Forbes. I was invited to lead a Techstars LA workshop, focused on honing their elevator pitches. In my UCSB classes, my students practice their Personal Pitch in front of their peers, who give them constructive feedback. I decided to tweak this exercise for the Techstars entrepreneurs, using [
A version of this article previously appeared in Forbes. In an astonishingly short time period, the Comanche Native Americans progressed from a technologically primitive tribe (nomadic, little use of textiles, basketry or pottery), to becoming the most powerful society of the Southern Plains, controlling the Comecheria, a territory encompassing
A version of this article previously appeared in Forbes. One of my former students, Sieva Kozinsky, Co-Founder & CEO of StudySoup recently shared his startup insights with my UC Santa Barbara students. He offered my students a litany of compelling suggestions. However, the one that stood out to me was the importance of curating their [
A version of this article previously appeared Forbes. Entrepreneurs have to be wily in all of their transactions, especially long-term commitments, such as property leases. In speaking with Steve Bermudez, former senior executive at Citrix, I was surprised that he was able to make money on some of his leases, by baking into his agreements [
A version of this article previously appeared on Forbes. Have you ever had a couple of drinks, started to feel a mild buzz and wondered if you’re over the legal limit? If you’ve had drinks in a public setting, the answer is likely “Heck yes.” A Santa Barbara based company, Milo Sensors, is tackling this […] The post

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A version of this article previously appeared on Forbes. Entrepreneurs create their own jobs, why shouldn’t they also create their own degrees? As described in […] The post Entrepreneurs Should Create A Degree – Not Buy One Off The Rack appeared first on John Greathouse.
A version of this article previously appeared in The Wall Street Journal. The reality television show Shark Tank makes for entertaining content but many of […] The post Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone appeared first on John Greathouse.
A version of this article previously appeared on Forbes. Are you an entrepreneur that is thinking about dropping out of college? Answer the following four […] The post Four Questions Entrepreneurs Should Answer Before Dropping Out Of College appeared first on John Greathouse.
A version of this article previously appeared Forbes. When entrepreneurs describe their venture, they are often met with encouraging words, such as: “Great idea. I […] The post How Can You Tell If Someone Truly Believes In Your Startup? appeared first on John Greathouse.
A version of this article previously appeared in Forbes. In this second installment of my conversation with George Powell, Founder and President of Skate One,...The post How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market appeared first on John
A version of this article previously appeared Forbes. When I published This Remote Working Experiment Failed And Succeeded on the Wall Street Journal last year, […] The post Entrepreneur Hack: This Remote Team Of 12 Generated $100M appeared first on John Greathouse.

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A version of this article previously appeared in Forbes. “As much as possible, avoid hiring MBA’s. MBA programs don’t teach people how to create companies … our position is that we hire someone in spite of an MBA, not because of one.” – Elon Musk, Founder Tesla Motors and SpaceX MBA’s are an easy