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 Forbes Media

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Forbes is an American business magazine. Published bi-weekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the world's top companies (the Forbes Global 2000), and The World's Billionaires. The motto of Forbes magazine is "The Capitalist Tool". Its chairman and editor-in-chief is Steve Forbes, and its CEO is Mike Perlis. It was announced on July 18, 2014 that a majority stake in the publisher had been sold to a group of investors through their vehicle Integrated Whale Media Investments.

 

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How the right statistics can make your thought leadership memorable
I invited Ron Lunde to continue to share some of his insights concerning brand/retailer and consumer relationships in today’s and tomorrow’s markets. Ron has career experience as a senior executive in wholesale and retail as well as a stint as a senior vice president at a major advertising agency.
Companies that closely connect their talent planning to their strategic planning perform better financially. Just as you would identify your most important business opportunities and develop strategies to capitalize upon them...
It’s increasingly difficult for midsize retailers to remain competitive against the ubiquity and scale of global online marketplaces. Some retailers possess customer data but are unsure what to do next. This is focused on that group.
Given the growing contribution of marketing investments, assets and strategies to firm value – investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and effectively allocate capital.
I invited Ron Lunde to share some of his insights concerning brand/retailer and consumer relationships in today’s markets. Ron has career experience as a senior executive in wholesale and retail as well as a stint as a Senior Vice President at a major advertising agency.

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Commercial executives appear relatively optimistic about the general state of
 the market in 2016, with many predicting higher than average deal volumes for their firms. When considering the adoption of new technology, most believe that the influx of CRE tech companies is revolutionizing the industry. These executives recognize that while the U.S
While almost every company is pursuing digital transformation, most do not have CEO sponsorship or an organization-wide strategy in place. A CEO needs to be aware and vested in digital transformation for these strategies to “future proof” and grow the value of their business asset.
The notion that better technology can help airlines deliver on their respective brand promises and even deliver improved financials can help reframe the conversation about investing in integrated tech platforms.
Gary Drenik recently spoke with John Sydnor, a business development consultant and go-to-market strategist, about the challenges a business should consider before embarking on a big data initiative.
Movie studios spend an average of $30 million to market the typical PG-13 action film in the U.S. That’s a lot of scratch, even for Hollywood’s studio royalty. So with marketing often a make-or-break factor for action files, movie marketing executives fret endlessly about where to invest their ad dollars for best results, given a plethora of media
Worldwide political turbulence is prompting economic, trade and political alliances to shift. Many of Europe’s top manufacturing companies are expanding to new geographical markets. These upheavals are having a profound impact on the role of the general counsel in manufacturing.

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Insights into next-generation approaches to technology risk—best practices that enable organizations operating in the digital age to regain control over their technology assets, processes and people.
The data controversy enveloping Facebook created by Cambridge Analytica’s harvesting of 50 million Facebook user’s data has put a spotlight on two questions: What type of privacy protections do digital tech companies owe their users? And, who ultimately owns a user’s personal data?
Useful tips on how to write technology thought leadership that reaches top decision makers.
Marketing organizations that invest in developing measurement competencies – meaning the processes, skills, and systems to help them understand and improve the performance of their marketing investments - create more business value in terms of profit growth and share price.
It’s increasingly difficult for midsize retailers to remain competitive against the ubiquity and scale of global online marketplaces. Some retailers possess customer data but are unsure what to do next. This is focused on that group.