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 Forbes Media

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Forbes is an American business magazine. Published bi-weekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the world's top companies (the Forbes Global 2000), and The World's Billionaires. The motto of Forbes magazine is "The Capitalist Tool". Its chairman and editor-in-chief is Steve Forbes, and its CEO is Mike Perlis. It was announced on July 18, 2014 that a majority stake in the publisher had been sold to a group of investors through their vehicle Integrated Whale Media Investments.

 

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The month of May begins with a focus on the importance of Small Business followed by the love for Mom. The charts and analysis that follow are from Prosper’s monthly survey of over 7,500 Americans.
Marketing assets can contribute over 50% of enterprise value when brand and customer equity are properly valued and measured. Newly announced global standards for evaluating and reporting brands provide marketers, CEOs and investors a financially valid basis for creating more value with marketing.
The board owns the responsibility to monitor risks. Board members need to ask the right questions around ERM (enterprise risk management) policies and ensure that an accountability dashboard is in place...
Marketing organizations that invest in developing measurement competencies – meaning the processes, skills, and systems to help them understand and improve the performance of their marketing investments - create more business value in terms of profit growth and share price.
The data controversy enveloping Facebook created by Cambridge Analytica’s harvesting of 50 million Facebook user’s data has put a spotlight on two questions: What type of privacy protections do digital tech companies owe their users? And, who ultimately owns a user’s personal data?
The role of the CIO is changing and becoming more important, but CIOs themselves must adapt their personal and professional skills to meet today’s demands. Those who don’t risk becoming irrelevant.

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Commercial executives appear relatively optimistic about the general state of
 the market in 2016, with many predicting higher than average deal volumes for their firms. When considering the adoption of new technology, most believe that the influx of CRE tech companies is revolutionizing the industry. These executives recognize that while the U.S
While almost every company is pursuing digital transformation, most do not have CEO sponsorship or an organization-wide strategy in place. A CEO needs to be aware and vested in digital transformation for these strategies to “future proof” and grow the value of their business asset.
Gary Drenik recently spoke with John Sydnor, a business development consultant and go-to-market strategist, about the challenges a business should consider before embarking on a big data initiative.
Movie studios spend an average of $30 million to market the typical PG-13 action film in the U.S. That’s a lot of scratch, even for Hollywood’s studio royalty. So with marketing often a make-or-break factor for action files, movie marketing executives fret endlessly about where to invest their ad dollars for best results, given a plethora of media
The notion that better technology can help airlines deliver on their respective brand promises and even deliver improved financials can help reframe the conversation about investing in integrated tech platforms.
All organizations are already technology enabled to exploit Big Data opportunities. Leading international businesses are using smart technology, including artificial intelligence and machine learning, to capture, analyze and use their corporate and customer-related data to understand and respond to their target markets, discover new business

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A thought leadership piece about themes that will drive business in 2018.
The effects of years of underinvestment in U.S. infrastructure are in plain sight for rail commuters and interstate highway users. What form will new investment take, and what role should government play?
Insights into next-generation approaches to technology risk—best practices that enable organizations operating in the digital age to regain control over their technology assets, processes and people.
Elissa Fink, the CMO of Tableau Software shares the practical ways that leading organizations are using data to support growth strategies, marketing resource optimization, and the big trade-off decisions they need to make to compete in a digital economy where customer experience drives growth.
Useful tips on how to write technology thought leadership that reaches top decision makers.
The data controversy enveloping Facebook created by Cambridge Analytica’s harvesting of 50 million Facebook user’s data has put a spotlight on two questions: What type of privacy protections do digital tech companies owe their users? And, who ultimately owns a user’s personal data?

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