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Today we begin a new series of short videos based on Chapter 7 of To Sell is Human, wherein I reveal the 6 successors to the elevator pitch. Up first is The Question Pitch, which shows when you should use the interrogative to make your case (and when you should avoid it).
Just in time for graduation season, Johnny Bunko is here to remind you of the 6 essential lessons of any satisfying, productive career: 1. There is no plan. Make decisions for fundamental, not instrumental, reasons. 2. Think strengths, not weaknesses. What do you consistently do well? What gives you energy rather than drains it? 3. It
Below is a fantastic TED Talk from Dan Ariely on why people work hard, when they’re willing to make extreme efforts, and how easy it is to crush their motivation. Among the insights and provocations: “Ignoring the performance of people is almost as bad as shredding their effort in front of their eyes.” “Is efficiency [
On the cover of Focus: Use Different Ways of Seeing the World for Success and Influence are a red light and a green light. The symbols nicely capture the central idea in this fascinating book (Buy it on Amazon, BN, 800CeoRead, or IndieBound), which debuts today. Heidi Grant Halvorson and E. Tory Higgins, who together […]
Office Hours — our super-cool, call-in, radio-ish program — has been on hiatus for a few months. But we’re coming back with a great show to kick off our 2013 season. On Friday April 12, 2013 at 2:30pm EDT, I’ll be talking with Chip Heath and Dan Heath, authors of blockbuster books, Made to Stick, […]