changethis

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changethis.com
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Introduction: 

Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

Contact ChangeThis
Our e-mail address is info [at] changethis [dot] com
- See more at: http://changethis.com/page/show/about_us#sthash.CPOp7LpN.dpuf

History

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Member for
3 years 5 months

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“The future is at your doorstep. It’s a drone. And it’s delivering the 3D printed bespoke shoes you ordered just a few hours earlier from your driverless car.Ok, that exact scenario may only play out in the virtual pages of Wired, but it’s also likely to be a totally unremarkable event in three years. What is certain is that the kind of
“Maybe you have an idea, either brewing or formed. Maybe you’re tired of selling little bits of yourself in order to buy lattes and avocado toast, or maybe, what you’re doing isn’t quite enough to pay the rent. Maybe you want to use your voice to make an impact, to 'create the change you want to see in the world.' Whatever
“Are you about to take on an inspiring new role and are looking for inspiration? Or maybe you are looking for a change? Maybe you feel overwhelmed by your to-do-list? Or maybe you are looking to inspire your team to its next level of excellence? Whatever your question is, if you were to have lived twenty-five hundred years ago in ancient
“As much as we would love to believe that the workplace is (or should be) a meritocracy, where just being great at our job is all we need to succeed, reality tells a different story. The real (and inconvenient) truth is that the workplace is a social system—meaning we have to work with, among, through (and sometimes around) other
“It is time we start making a shift. Research shows you can make more sales by abandoning sales-y behaviors buyers resist and replacing them with leadership behaviors buyers desire. Sellers do extraordinary things when they stop pushing people to buy before they’re ready, and start guiding buyers by transforming values into actions, visions into
“Speed-for-speed’s-sake is about the most counterproductive* approach imaginable. (*I use counterproductive because it’s impolite to use “stupid”—which is what I really believe.)While we must indeed evolve and experiment rapidly, the process of getting things done (especially radical-ish things that upset apple carts) is all about people. And

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“Part 1 of this series explored the inefficacy of ‘Big Idea’ campaign marketing and noted the success of brands practicing the contrary, described as a process of nurturing the character of an organization. Part 2 is presented as a manifesto to marketers and brand strategists to STOP Branding, to stop trying to create demand, to
“Are you about to take on an inspiring new role and are looking for inspiration? Or maybe you are looking for a change? Maybe you feel overwhelmed by your to-do-list? Or maybe you are looking to inspire your team to its next level of excellence? Whatever your question is, if you were to have lived twenty-five hundred years ago in ancient
“From the very beginning of human society, a part of the population has consistently driven our positive evolution. They were the first to discover new territories. The first to explore tools and language. The first to form culture and government and technologies. The have made enormous contributions to the world, and yet today they are

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