changethis

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changethis.com
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Introduction: 

Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

Contact ChangeThis
Our e-mail address is info [at] changethis [dot] com
- See more at: http://changethis.com/page/show/about_us#sthash.CPOp7LpN.dpuf

History

Blog
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Member for
3 years 10 months

Recent

“As a result of our fascination with the latest and the greatest, the word 'innovation' is often used as a synonym for technological advancement, bringing with it imagination-capturing glory—as well as its less savory reputation for being expensive and fickle. But that’s just one dimension of innovation. In our combined decades
“I’ve studied leadership my entire adult life, and I firmly believe there is no shortage of leadership on this planet. However, we are systematically ignoring a huge percentage of the leadership that surrounds us each day because we have chosen to define it too narrowly. To change that we need to teach a more accessible form of
“Don’t we all desire to be winners in our various field of endeavor? Wouldn’t you want to stand tall and get ovation from your friends and loved ones after achieving a feat? Everyone desires to win in life; we all want to be successful in everything we do. It is no secret that everyone, whether young or old wants to be champions
“In 1968, Andy Warhol proclaimed, ‘In the future, everyone will be world-famous for 15 minutes.’ With the advent of memes and viral videos, we now live in that future—one in which any trending joe (or his grumpy cat) can make a quick buck. So why is all this short-termism leaving so many of us feeling shortchanged? We now
“It may seem like everyone has a blog, or a social channel they want you to follow, and that’s because it’s true. It has never been easier to turn your expertise into a revenue stream and becoming an influencer will help you do just that. Let’s start with the most important questions: What exactly are influencers and why
“The number of articles about successful people’s habits are innumerable. Dating back to The 7 Habits of Highly Successful People by Stephen Covey, we’ve been obsessed with what it takes to do well. But for most people who work in large organizations, it is not that easy. Their lives are not defined by the ability to design their

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“Coverage of the supposedly meteoric revenue growth of a number of Silicon Valley startups—most recently Uber, Snapchat, and Instagram—whose hugely ambitious and driven founders had genius ideas and attracted massive amounts of venture funding, has fueled unrealistic notions: what a good idea looks like; how fast a founder should
“Part 1 of this series explored the inefficacy of ‘Big Idea’ campaign marketing and noted the success of brands practicing the contrary, described as a process of nurturing the character of an organization. Part 2 is presented as a manifesto to marketers and brand strategists to STOP Branding, to stop trying to create demand, to
“From the very beginning of human society, a part of the population has consistently driven our positive evolution. They were the first to discover new territories. The first to explore tools and language. The first to form culture and government and technologies. The have made enormous contributions to the world, and yet today they are
“I’ve studied leadership my entire adult life, and I firmly believe there is no shortage of leadership on this planet. However, we are systematically ignoring a huge percentage of the leadership that surrounds us each day because we have chosen to define it too narrowly. To change that we need to teach a more accessible form of
“It’s very common for brands to homogenize. As we look at what successful companies are doing, it’s natural to emulate them. This has even been institutionalized in the process of benchmarking. We try to find out what others are doing right, and then do the same thing. It sounds reasonable, but there’s a problem. The

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