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Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

Contact ChangeThis
Our e-mail address is info [at] changethis [dot] com
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Member for
3 years 5 months


“The United Nations Global Compact (UNGC) is the world’s largest corporate responsibility movement with some 8,000 businesses employing over 50 million people in around 150 countries. […] Encouraging as it is, 8,000 companies represents only about ten percent of truly international companies in the world and only a tiny fraction of the small and
“Enterprises everywhere are experiencing the ‘business outcome gap.’ The business outcome gap can be defined as the difference between desired business outcomes and realized business outcomes. Desired outcomes are changing in response to rapidly evolving stakeholder needs, whether the stakeholders are employees, customers, or
“Linda Darling-Hammond, in the preface to her 1997 book The Right to Learn: A Blueprint for Creating Schools That Work, wrote: 'Rigid and bureaucratic, [our current education system] was never designed to teach all children effectively, to teach learners in all their varieties, to attend to each child’s particular mix of aptitudes and barriers to
“Curiosity is an incredible tool. But what I realized, what really inspired my desire to write A Curious Mind with Charles Fishman, is that most people don’t use their curiosity with a sense of purpose and understanding—with insight about curiosity itself. Curiosity is the key to understanding people’s personalities and motivations. Curiosity is
“It has come like a thunderbolt. Some of our most esteemed companies in the new economy woke up and discovered that their workforce was overwhelmingly male (70% at Google, for example) and it was difficult to find more than a handful of women at the top. These companies recognize this is a big problem, and they plan to do something serious to
“We hear the stories. Cornered by a passionate friend, we are regaled with tales of binge-watching House of Cards on Netflix, or the virtues of the Paleo diet combined with Crossfit, or a new recipes and decorating tips found on Pinterst. Certain organizations are winning the hearts and voices of their customers, and building the kind of loyalty