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Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

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Our e-mail address is info [at] changethis [dot] com
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Member for
3 years 9 months


“I know way too many senior people who think they’re great leaders because they read lots of leadership books, or who think they’re staying abreast of the changes in their industry because they’re reading about those changes. Real learning is almost always at least somewhat uncomfortable. It’s challenging. It’
“In a sense, the new media environment feels like the Wild West. On television, many of today’s highest rated programs are reality-based and feature families who do things like procreate excessively or become famous when their patriarch represents OJ Simpson in court. Twitter helped Paris Hilton become a household name after a sex tape
“From the very beginning of human society, a part of the population has consistently driven our positive evolution. They were the first to discover new territories. The first to explore tools and language. The first to form culture and government and technologies. The have made enormous contributions to the world, and yet today they are
“Most B2B firms fear that if their name is unconventional, they won’t be taken seriously. Listen scaredy cats, you need to let go of that old school way of thinking. Why should you believe me? I run a B2B firm with a playful name, Eat My Words. For more than a decade, our name has been a magnet for attracting clients, employees, and
“Unfortunately, human beings are driven to maintain a favorable self-concept more than they are an accurate one. We have the tendency to see ourselves as exceedingly moral, attractive, smart, funny, athletic etc., and we don't want to disturb that vision. For many of us, ignorance is bliss. But not all of us. … many of the world's top
“Everyone seems to be talking about diversity these days. Tech companies have pulled back the curtain to reveal how white and male they are. Indian firms are scrambling to appoint female board members in order to abide by new laws. European and North American multinationals are hiring executives from emerging markets. And even Hollywood is