changethis

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changethis.com
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Introduction: 

Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

Contact ChangeThis
Our e-mail address is info [at] changethis [dot] com
- See more at: http://changethis.com/page/show/about_us#sthash.CPOp7LpN.dpuf

History

Blog
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Member for
3 years 7 months

Recent

“In the last thirty years, the Internet has come to be regarded two ways: As an unstoppable alien invasion, fast destroying our minds and hearts, and also as the air we breathe—transparent and somehow beneath our notice. […] In fact, the Internet, in my view, is a massive and collaborative work of art—something billions
“As venture capitalist Marc Andreessen has said, ‘Software is eating the world.’ We live in an age in which every aspect of our lives from physical devices to offline services is being digitized; the impact of social media on consumers and business alike today is as profound as the rise of Google 15 years ago. Yet, many business
“Part 1 of this series explored the inefficacy of ‘Big Idea’ campaign marketing and noted the success of brands practicing the contrary, described as a process of nurturing the character of an organization. Part 2 is presented as a manifesto to marketers and brand strategists to STOP Branding, to stop trying to create demand, to
“Whatever the cause, the moment will come, and you will find your company in a shift from selling a lot of your current offering – let’s call it X – and a little bit of something new called Y. Eventually, if your change strategy works, your company will sell a lot of Y and much less of the X legacy offering. X and Y can be
“Simple goal-setting without tools to promote good decision making will not create wealth, and getting into the weeds of buying specific stocks is a diversion best avoided given your limited chances of beating the market. Creating wealth and financial security for yourself and your family is not derived from purchasing specific financial
“Erase everything you’ve taught about negotiation. You are not rational; there is no such thing as ‘fair’; compromise is the worst thing you can do; the real art of negotiation lies in mastering the intricacies of No, not Yes. I guarantee if erase everything you think you know about negotiation and apply these methods in

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