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Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

Contact ChangeThis
Our e-mail address is info [at] changethis [dot] com
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Member for
3 years 7 months


“You’re an expert or manager in, say, marketing, IT or distribution. Maybe you’re even the head of that function—the CMO, CTO or Distribution Director. You and your team have come up with a great idea that—if executed—will significantly benefit the company. But, like most important proposals, in order to be
“I have a life-long love of leadership, literature, and poetry, and I’ve realized over time that literature and poetry have a lot to teach us about leadership. These timeless gems of wisdom fell into three broad categories: Leading yourself well first. Leading others. Leaving a lasting leadership legacy. Here’s a taste of the
“Brands will always need ways to communicate compelling messages to their target audiences, and consumers will always accept a certain amount of ad interruption if it means they can get free, or lower cost, access to content they want to consume. Also, believe it or not, consumers sometimes even enjoy advertisements. I know people who
“It’s time to make a midcareer gap year an accepted part of people’s working lives. The academic world has long recognized the importance of sabbaticals as a way to press the refresh button on one’s life and work. Some companies (including Deloitte, Genentech, General Mills and Kimpton and PriceWaterhouseCoopers) offer
“Diversity is not currently the norm on most corporate boards, though all the evidence says that the trend is moving in the right direction, however slowly. Along with the regulatory climate, there has been a seismic societal shift. Women are cracking the glass ceiling at an increasing rate, and we even have our first female Presidential
“Why a business education? Why do students enter into business school, and what are their expectations? […] I was surprised and pleased to see in the very first survey that the number one reason why students choose a business school education was that they wanted to make a difference in the world. 83% of respondents either agreed or