changethis's picture


Business Website: 

Our mission: to support and spread great ideas.

Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.

For more information on what a manifesto is, visit the Help section.

ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.

In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.

Contact ChangeThis
Our e-mail address is info [at] changethis [dot] com
- See more at:


View recent blog entries
Member for
3 years 7 months


“Consider how our smartphones, social media platforms, or even search engines alter the pace, pattern, and scale of our daily activities. Think about your own process for selecting restaurants, documenting moments, and sharing your thoughts with others and the role that your media plays in these activities. Next, consider pictorial
“A long career in business has impressed upon me the unpredictability of success. As an entrepreneur and investor this lesson is particularly sobering. When I started, I felt that my hard work and a modicum of intelligence would propel me to certain success. Simply put one foot in front of the other. But living in the Silicon Valley
“Big business today is under scrutiny like never before. Trust is flaky. Consumers are cynical. Many companies talk about playing a role in society—through philanthropic giving and environmentally sustainable practices. But few have defined their ambitions for life. Companies have a phenomenal impact on how people feel—our
“The world of work is going through a large-scale transition—much like the transition we went through from the agricultural economy to the Industrial Revolution. We are now in the age of digitization, automation, and acceleration—an age where critical skills and expertise will be an imperative for us to succeed in the economy
“Innovation has moved from a distant abstraction in the business world to a front-and-center deliverable that is expected to show evidence of impact. But there is no guaranteed formula for finding ideas and executing on them for sustained impact. Users and buyers set moving expectations, investors are demanding and unforgiving, and society
“Don’t we all desire to be winners in our various field of endeavor? Wouldn’t you want to stand tall and get ovation from your friends and loved ones after achieving a feat? Everyone desires to win in life; we all want to be successful in everything we do. It is no secret that everyone, whether young or old wants to be champions



“As venture capitalist Marc Andreessen has said, ‘Software is eating the world.’ We live in an age in which every aspect of our lives from physical devices to offline services is being digitized; the impact of social media on consumers and business alike today is as profound as the rise of Google 15 years ago. Yet, many business
“Are Great Leaders Born or Made? […] Great leaders are born, but only because we were all born; born with different traits, characteristics and abilities. But not everyone uses their talents to the best effect. We all know talented people who for one reason or another never reach their full potential. It might be that they lacked the
“Our new normal is a perfect storm of personal, professional, and global turbulence. Success amidst this increasing amount of disruption depends on Transformative Resilience—turning challenges into opportunities and creating next iterations. And ultimately, as leaders, we create a ripple effect. Regardless of if we are leading
“It’s time we told the truth about entrepreneurship. A lot depends on it. Over $530 billion, yes billion, is spent on launching startups every year. Most of that money comes directly out of the entrepreneurs’ pockets, or from the equity in their houses, or from debt. Much of it also comes from gifts, loans, or investments from
“Are you about to take on an inspiring new role and are looking for inspiration? Or maybe you are looking for a change? Maybe you feel overwhelmed by your to-do-list? Or maybe you are looking to inspire your team to its next level of excellence? Whatever your question is, if you were to have lived twenty-five hundred years ago in ancient
“Change is the essence of succession. The challenge for the family business successor is answering two questions: What needs to change in order for our family and business to survive and grow, and what do we need to hold onto that is the foundation of our culture and our success. These questions are the source of the natural tension between