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Business Standard Private Limited 

Introduction: is the online property of Business Standard Private Limited, publisher of India's leading business daily, Business Standard. The website attracts over 10 million unique visitors every month, the highest such number for any standalone business newspaper website in India.

The daily newspaper Business Standard (also available as an e-paper) is the preferred choice of serious business readers. It is published from 12 centers - New Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and Bhubaneswar. It is also printed from Bhopal.

The Hindi Business Standard is published from eight centres across northern India - New Delhi, Mumbai, Kolkata, Patna, Lucknow, Bhopal, Chandigarh and Raipur. Its content can be accessed at

Business Standard stands for reporting that stresses accuracy and credibility, commentary that is informed, independent and fair, and journalism that is rooted in ethical conduct and defined by a sacrosanct bond with the reader. All Business Standard journalists sign on to a code of conduct that is available on this website.


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From: Buisness-standard Recommended by: business-standard The ideal exchange rate for India is neither strong nor weak, just right. Typically, market forces get you to this __ rate, also the name of a fairy-tale character created by an English poet of the Romantic school and one of the "Lake Poets".The Goldilocks Rate. It is derived
From: Buisness-standard By STR Team Recommended by: business-standard Targus Inc. has unveiled their Terminal T-II Series of backpacks. Embedded with advanced features, the Terminal T-II Series is multi-functional, providing protection for essential gadgets as well as comfort for long haul travel. The highly-compact backpack is
From: Buisness-standard By STR Team Recommended by: business-standard Sixty-one per cent of respondents to the sixth mHealth (mobile health) App Developer Economics Survey believe mHealth solutions can cut costs through therapy adherence, while 61 per cent believe mHealth adoption could save costs by shortening or avoiding
From: Buisness-standard By STR Team Recommended by: business-standard Following a hybrid competitive strategy leads to superior financial performance in the internationalisation of high-technology companies, shows a new Finnish study in the field of marketing. The study challenges the traditional view that companies can go
From: Buisness-standard Recommended by: business-standard Many years ago, stepping into teenage from boyhood, I had this burning desire to get a branded pair of jeans. At that time in India, only one option of local branded jeans was available - "F.U's". Being the only option for a large population entering the "jeans" phase of their
From: Buisness-standard By Sangeeta Tanwar Recommended by: business-standard Brand: DishTVBudget: Rs 20 croreAgency: McCann EricksonThere is a common belief among Indian advertisers that more people will buy a product if they show more people consuming the product. So slice of life is perhaps the most overused formula in Indian