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Business Standard Private Limited 

Introduction: is the online property of Business Standard Private Limited, publisher of India's leading business daily, Business Standard. The website attracts over 10 million unique visitors every month, the highest such number for any standalone business newspaper website in India.

The daily newspaper Business Standard (also available as an e-paper) is the preferred choice of serious business readers. It is published from 12 centers - New Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and Bhubaneswar. It is also printed from Bhopal.

The Hindi Business Standard is published from eight centres across northern India - New Delhi, Mumbai, Kolkata, Patna, Lucknow, Bhopal, Chandigarh and Raipur. Its content can be accessed at

Business Standard stands for reporting that stresses accuracy and credibility, commentary that is informed, independent and fair, and journalism that is rooted in ethical conduct and defined by a sacrosanct bond with the reader. All Business Standard journalists sign on to a code of conduct that is available on this website.


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From: Buisness-standard By Alokananda Chakraborty Recommended by: business-standard The clients are the ones desperate for this to happen. Sooner than later, they will be the ones who force agencies to re-orient themselves to becoming omni-channel, Joseph George tells Alokananda ChakrabortySir Martin recently said, when people
From: Buisness-standard By STR Team Recommended by: business-standard Black-box research is uselessThere is some new heat around the subject of advertising research and while Im not a worshipper of black-box research icons, I do believe marketing research has a very meaningful role in helping us understand consumers better and
From: Buisness-standard By STR Team Recommended by: business-standard Brand: LifebuoyAgency: Lowe LintasLifebuoy's campaign 'Help a child reach age of five' focusing on personal hygiene while portraying the joy of having a girl child in a country where a lot of girls don't even get a chance to come into this world struck an
From: Buisness-standard By Shatrunjay Krishna Recommended by: business-standard In 2016, we will see an accelerated transformation in the way HR responds to the ever-changing business realities. Aligning organisation to its operating model, business objectives and customer value propositions will continue to be a priority for
From: Buisness-standard By Pravin Kulkarni Recommended by: business-standard As marketers we need to understand the persistent need to go beyond the usual marketing tactics and employ newer media and arena's to engage the consumers of a brand. Being in the age of multitasking, consumers are accessing content on various kinds of
From: Buisness-standard By Rajesh Kumar Recommended by: business-standard Anticipation has its own propulsion system and it's easy to get carried away while putting together a list. Be that as it may, focusing the narrative on the three broad areas of consumers, business and process forces some trends to rise to the top in the