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The Future of Advertising

The Future of Advertising was an important topic that was discussed during Brandate '07, an event organized by brand-comm, a Bangalore-based national communications consulting company. Following is the excerpt of the highlights from a discussion
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So you want to be a copywriter?

Guess who made this statement.  "If you get up in the morning and go to sleep in the night and in between do what you like, consider yourself a successful man".    Interesting?  Familiar?  In case you haven
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Rotten Tomatoes

    I sometimes think it is useful for children to learn their reality lessons early in life. From a business education point of view, the earlier they are exposed to the reality and the harshness, the better prepared they will be
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Emotion is Everything in Branding

Is "Branding" really important in a B2B specially in a OEM space? Nagesh Manay, Strategy Planning, OpusCDM uses an example to make a point.   Is "Branding" really important in a B2B specially in a OEM space? Nagesh
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McAfee, Inc. Receives High Recognition in Computerworld's Inaugural Customer

McAfee, Inc. received three awards in Computerworld magazine's ( Singapore and Malaysia editions) inaugural Customer Care Awards 2007. McAfee's highest score was 87.1 for deployment in the Singapore survey. This surpassed the 67 collective
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Backing the Brand

How does a company create brand value and bring in the recognition which helps the company grow? Mr Tushar Sighat, VP - Channels (India & Saarc), D-Link (India) Limited, said B2C can be anything; the customer can be a consumer, a business
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Tally's GoGold Upgrade Scheme

Tally Solutions has announced the launch of GoGold Upgrade Scheme that will run till August 15, 2007. This scheme is aimed at users of earlier licensed versions of Tally, such as Tally 6.3, Tally 7.2 and Tally 9 (single user), and will be available
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The B2B Journey

Why is Business to Business branding a journey? Mr. Raghu B Viswanath MD, Vertebrand Management Consulting Pvt. Ltd explains this and the mantra for a successful B2B branding for any product or business. Why is Business to Business branding a
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GKB Opticals Inaugurates Largest Outlet In Bangalore

GKB Opticals redefines eye care in India. It opens its first Flagship store at MG road, Bangalore. This store showcases all the top international brands. The main attraction of this store is a Designer wear Contact Lens Clinic of Johnson &
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Infosys Awarded Multi-Year Global BPO Contract By Royal Philips Electronics

Infosys Technologies signs multi-million dollar outsourcing contract with Royal Philips Electronics, Netherlands. This would expand Infosys' global network. 1400 skilled BPO staff shall join Infosys for this agreement. This deal shall enhance