What is really lost is perspective.
Just as there are two (or more) sides to every story, there are plenty of different ideas on how to get things done. No one person has a corner on that market.
A lot depends on who is doing the looking. Consider the story of three people of different occupations as they looked at the Grand Canyon:
The priest said, "What a glory of God!"
The geologist said, "What a wonder of science!"
The cowboy said, "What an awful place to lose a horse!"
How we approach an issue often colors our thinking about the result we wish to achieve. What we want may not line up with the next person's desired outcome. Our motives are not wrong, just very different. We need to respect each other's views and consider that our own may not be the only one with real merit.
Sure, that's easier said than done. But it can be done! And some of the most creative and powerful people in the world have offered very helpful suggestions for expanding our perspective so that we can truly work together.
For example, Thomas Watson, Jr., the late chairman of IBM, shared some wisdom from his father, Thomas Watson, Sr., founder of the company: "Father was fond of saying that everybody, from time to time, should take a step back and watch himself go by."
If you did that, would you like what you saw? Be honest!
Will Rogers, a uniquely American humorist known for his homespun wisdom and keen wit, summed up perspective this way: "You must never disagree with a man while you are facing him. Go around behind him and look the same way he is looking and you will see that things look different from what they do when you're facing him. Look over his shoulder and get his viewpoint, then go back and face him and you will have a different idea."
Note that both of these examples are from an era gone by, when folks seemed to be kinder and less contentious. We haven't necessarily improved our society since then -- in fact, I would contend that we've gotten meaner. How does that seem to be working?
Perspective is critical in competitive situations. If you can't see solutions from a competitor's point of view, you can't compete. How will you know what they are doing better than, different from, or instead of you? Who are they appealing to with their approach? How are their customers responding?
I love to ask customers what their ideal product would be. What would their ideal supplier do differently? More than once I have been stunned at the simplicity of the solutions. Those questions open up a new line of communication and trust which benefit both sides. Don't just file away that information -- use your new perspective to prepare for your next customer and competitor.
Whatever you do, don't fall into the trap of dismissing issues with statements like "it's all just a matter of perspective." That is too often another way of saying that the other person's perspective is not as important as yours.
Have you heard about the aging race horse that tried and tried but just couldn't run fast enough to win any races, or even finish in the money? His impatient owner told the jockey, "Either that horse wins some money in today's race or his next assignment is going to be pulling a milk wagon."
The jockey loved the horse and did everything he could to spur the horse on. He muttered sweet words to him as they went around the first turn. And on the backstretch, he shouted loud words of encouragement. But as the horse faltered in the stretch, the jockey started laying on the whip with terrible force.
At this, the horse turned his head to the jockey and said, "Hey, man, take it easy on that whip. I've got to get up and go to work in the morning."
Mackay's Moral: The difference between a horse's front end and back end is a matter of perspective.